Marketing Development Program providing hands - on experience in data analysis and customer feedback review. Involves driving improvements and delivering impactful insights across the organization through strategic initiatives.
About the role
- Database Marketing Manager responsible for maintaining the customer database. Collaborating with marketing leadership to develop data-driven strategies and oversee campaign execution.
Responsibilities
- The Database Manager is responsible for maintaining the security, accuracy, and integrity of the customer database while driving all direct marketing initiatives.
- This role partners closely with marketing leadership to develop data-driven strategies, manage vendor relationships, oversee campaign execution, and analyze performance to maximize marketing effectiveness and brand loyalty.
- Support the Vice President of Marketing developing direct marketing strategies, budgets, and campaign plans across direct mail, email, and digital channels.
- Build, manage, and evolve email marketing programming, including campaign frameworks, segmentation strategies, messaging cadence, lifecycle programs, and audience targeting models.
- Design and manage mail matrices, segmentation strategies, and targeted lists to optimize campaign performance.
- Lead, coach, and manage a team of analysts, providing direction on priorities, workload, data standards, and professional development.
- Extract, validate, and prepare data files for all direct marketing initiatives, ensuring accuracy and compliance with internal standards.
- Coordinate with print, mail, and data vendors; negotiate and maintain competitive vendor contracts and manage quotes, invoices, and reconciliations.
- Oversee end-to-end execution of direct mail campaigns, including file verification, proof approvals, and final authorization for production.
- Maintain detailed project documentation for all campaigns, including criteria, quantities, timelines, creative samples, costs, and performance results.
- Track postal documentation and prepare reconciliation reports for accounting and executive review.
- Monitor data entry standards and ensure database hygiene, security, and integrity.
- Analyze campaign performance from financial, statistical, and operational perspectives; provide actionable recommendations to improve future results.
- Monitor competitive direct marketing activity and incorporate insights into campaign strategy and creative development.
- Collaborate on brand positioning by reviewing and approving creative and copy to ensure accuracy, consistency, and alignment with brand standards.
- Provide monthly tracking of results for all major marketing programs.
- Maintain monthly budget-to-actual reporting and prepare variance and exception analyses.
- Stay current on industry trends, postal regulations, data management best practices, and print/mail processes.
- Foster cross-functional collaboration through meetings and clear communication of campaign goals, timelines, and methodologies.
Requirements
- Bachelor’s degree in Marketing, Business, or related field preferred.
- Minimum of 3 years of experience (or equivalent education/experience) in a casino marketing or related data-driven marketing environment.
- Strong analytical, problem-solving, and data interpretation skills.
- Proven ability to manage multiple projects and deadlines simultaneously.
- Excellent verbal and written communication skills, with the ability to present to both small and large groups.
- Extensive knowledge of direct mail strategies, player tracking systems, and casino marketing operations.
- Ability to interpret technical instructions, data models, and abstract variables.
- Advanced skills in Microsoft Office Suite, particularly Access and Excel.
- Familiarity with casino gaming systems, including slot-floor mapping, kiosk management, and business intelligence tools such as OPTX, Everi, & Aristocrat Oasis.
- Proficiency in SQL with demonstrated experience in developing compliant queries, reports, and data models.
- Valid Gaming card (Registered with Gaming Control).
Benefits
- Fosters teamwork and provides excellent guest service, anticipates guest needs to exceed guest expectations.
- Builds brand loyalty by living the JW Marriott Core Values.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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