Directly responsible for content program across major first and third-party events in the region.
Contribute to initial event planning, strategy, and programming.
Develop event content strategy in partnership with product marketing teams and drive alignment with senior stakeholders.
Oversee the development of all event content, including keynotes, breakout sessions, and product demos.
Work with the Event Producer to oversee the design of all event content, including keynotes, breakout sessions, and product demos.
Coordinate internal and external speaker selection and confirmation, working closely with Marketing, Sales, Product, and Event Production stakeholders.
Manage existing speaker training programme, coordinating speaker participation and owning agency relationships.
Coordinate internal speaker rehearsal schedule, both virtually and in-person.
Contribute to live event content management, in partnership with the Corporate Events team.
Drive post-event retrospectives on content and capture learnings for future events.
Run quarterly meetings with regional marketing teams to ensure that all committed third-party events have a clear content resourcing plan.
Ensure the repository of event content is kept up-to-date for regional marketing teams to use at third-party events.
Requirements
3+ years of experience in crafting narratives and content within a marketing function (product, solution, or field) and driving growth at 1st and 3rd party events.
5+ years of B2B marketing experience, with demonstrable involvement with diverse audiences and countries.
Proven track record in creating and implementing high-impact, successful customer engagement content.
Good leadership and influencing skills; able to inspire and direct a matrixed team.
Broad knowledge of event best practices, up-to-date with industry innovations.
Able to manage multiple tasks and priorities with a sharp eye for detail.
This role will require business travel across the region.
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