Content Manager for pflege.de focusing on creating and optimizing digital content for diverse platforms. Engaging with analytics and working in an agile team environment in Hamburg.
About the role
- Content Executive responsible for drafting and maintaining copy for marketing materials. Focused on sports and casino trends while collaborating with CRM and marketing teams.
Responsibilities
- Draft clear, persuasive copy for emails, landing pages, SMS, push notifications, inbox messages, banners and other marketing materials on-and offside.
- Develop and maintain a consisting tone of voice for each of our language specific content facing brands individually based on the target group and USPs.
- Plan, create, and update website and promotional content, ensuring freshness and relevance for both desktop and mobile sites.
- Work closely with our CRM team and ensure that deadlines are met.
- Stay up to date with sports and casino trends in our target markets.
- Contribute to marketing strategy discussions, providing insights and recommendations to improve engagement and conversion.
- Contributing ideas and recommendations to the marketing team.
- Developing constructive and cooperative working relationships with fellow copywriters, designers, customer support agents, and other marketing staff and managers.
Requirements
- Passionate about sports with a deep understanding of matches, teams, and industry insights.
- A creative mind with basic Casino knowledge;
- Ability to effectively execute multiple projects/tasks of varying complexities, meet deadlines and work well under pressure;
- The ability to work in an entrepreneurial, fast-paced culture and innovative marketing team, but also able to demonstrate an in-depth understanding of core processes and principles;
- Critical thinking;
- Fluent in written/ spoken English;
- Fluent in written/ spoken German;
- Proficient knowledge of Microsoft Excel;
- Experience in working within the iGaming industry or writing content is a plus.
- Experience working with leading industry CRM tools, such as Salesforce, Emarsys, OptiMove etc. will be considered an asset;
- Basic HTML knowledge will also be a plus.
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