Digital & Content Manager at Liquorland overseeing online presence and customer experience. Leading digital strategies to connect with shoppers across all platforms.
About the role
- Content Strategist developing creative scripts and strategies for short-form video content in eCommerce. Collaborating with a team to shape impactful narratives for leading brands.
Responsibilities
- Write clear, compelling scripts and storyboards for short-form video content, from product showcases to campaign storytelling
- Support the Video Content Lead in the ideation and development of big creative ideas aligned with brand voice and marketing goals
- Craft engaging, on-brand captions that support video narratives and highlight key eCommerce hooks
- Conduct trendspotting and competitor benchmarking to identify creative opportunities and shape content strategy
- Collaborate cross-functionally with video editors and strategists to ensure messaging is cohesive and effective
- Present ideas confidently—both in writing and verbally—in team brainstorms and reviews
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- At least 1 year of relevant copywriting experience (internships included)
- Excellent written and verbal communication skills
- A strong portfolio showcasing storyboarding, social content, or campaign work
- Strong understanding of TikTok culture, trends, and tone
- Ability to identify trends and translate insights into actionable content ideas
- Basic ability to interpret content performance data and apply insights to copywriting
- Organized, detail-oriented, and able to manage multiple projects simultaneously
- Passion for pop culture, fashion, lifestyle, and digital storytelling
- Nice to Have: Experience writing for TikTok, Instagram Reels and YouTube shorts
- Familiarity with basic performance metrics (CTR, engagement rate, etc.) to inform writing
- Can work under pressure and strive in a fast-paced environment
- Familiarity with project management tools such as ASANA, Frame.io, Google Suite
Benefits
- Competitive compensation package
- Professional and open international working environment
- Ample opportunities for personal and professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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