Email Marketing Coordinator creating and optimizing email campaigns for MRI Software. Focusing on engagement and performance improvement in the North American region with a hybrid work model.
About the role
- Email Marketing Associate executing targeted email campaigns aligned with sales goals for People10 Technologies. Managing end-to-end execution with a focus on lead generation and compliance.
Responsibilities
- Plan, design, and execute targeted email marketing campaigns aligned with sales goals
- Manage end-to-end campaign execution including segmentation, content coordination, A/B testing & tracking performance
- Maintain and enrich high-quality email prospect databases using automation and research tools
- Work closely with Sales & Business Development team to customize outreach strategies by industry and persona
- Ensure consistent achievement of lead generation goals (Minimum 5–6 MQLs per month)
- Monitor campaign analytics and performance dashboards, recommending improvements to maximize response and conversion rates
- Ensure compliance with global email policies (CAN-SPAM, GDPR) and best practices
- Conduct periodic competitor and market research to refine targeting strategies
- Improve deliverability and sender reputation through continuous database hygiene
Requirements
- 5–7 years of hands-on B2B email marketing experience in IT services (Mandatory)
- Strong command of email marketing tools such as MailChimp, HubSpot, SalesLoft, Outreach, Apollo, etc.
- Proven ability to deliver consistent pipeline contribution and meet MQL targets
- Good knowledge of US and international B2B buyer personas
- Excellent analytical skills for performance tracking and reporting
- Strong coordination abilities across cross-functional teams
- Understanding of content strategy, email personalization, and messaging variations
- High attention to detail with a strong sense of ownership and accountability.
Benefits
- Work alongside visionary leaders with decades of global industry experience.
- Be part of a fast-growing digital transformation journey with global exposure.
- Opportunity to design and influence cutting-edge technology solutions for leading enterprises.
- A career path that encourages innovation, autonomy, and accelerated growth.
- A culture that values hunger to learn, curiosity to explore, and courage to innovate.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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