Marketing Automation Manager specializing in E - Mail Marketing to advise clients at morefire GmbH. Develop and implement E - Mail strategies with a focus on HubSpot for a diverse team in Köln.
About the role
- Email Marketing and Automation Manager driving customer engagement and executing brand campaigns for Medical's growth. Collaborating with various teams to optimize email marketing strategies and performance.
Responsibilities
- Develop global email marketing strategies and write compelling copy to onboard, engage, and retain prospective and existing customers.
- Partner cross-functionally to align email campaigns with customer lifecycle insights and overall brand strategy.
- Optimize email performance using global metrics and best practices to improve deliverability, open rates, click-through rates, conversions, and business outcomes.
- Manage marketing automation and campaign execution using Marketo, including distribution, workflows, and scalable best practices.
- Drive personalization strategies leveraging the enterprise marketing technology stack and customer data.
- Plan and execute A/B testing to improve productivity, conversion rates, ROI, and sales growth.
- Support marketing operations in Marketo and Salesforce, including lead lifecycle management, scoring, nurturing, segmentation, and data hygiene.
- Ensure emails are visually engaging, mobile-optimized, compliant, and continuously improved through collaboration with designers and external partners.
Requirements
- Bachelor’s degree
- Minimum 6 years work experience in Information Technology, Digital Marketing or other related area
- Minimum 4 years experience with email marketing, lead nurturing, marketing automation
- Minimum 3 years experience in Marketo
- Hands on experience with HTML
- Marketo and Salesforce CRM
- Adobe Marketo Engage Certified Practitioner
Benefits
- salary plus bonus eligible
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
MarCom Manager shaping BASF communications through email marketing strategies. Leading enterprise email initiatives and ensuring compliance while working with agriculture experts in Calgary, AB.
E - Mail Marketing/CRM Manager collaborating with online shops and customers remotely. Responsible for project planning, execution, and establishing strong customer relationships.
CRM & Email Marketing Specialist for Brendan Vacations focusing on email and CRM campaigns. Driving engagement and customer journeys for travelers to Ireland and Scotland.
Email Marketing Manager at PetScreening, overseeing email strategy and execution to drive revenue growth. Requires HubSpot expertise and experience in managing email marketing programs.
Email Marketing Manager at The Jed Foundation managing email programs and campaigns to drive fundraising revenue. Collaborating cross - functionally and optimizing communications to engage teens and young adults.
Email Marketing Team Lead at AMO Apps building email strategies impacting product metrics. Leading a team and collaborating across departments for retention marketing initiatives.
Associate Email Marketing Specialist at AlgaeCal crafting targeted email campaigns. Driving customer engagement through well - structured customer journeys and data - driven optimizations.
E - Mail Marketing und CRM Manager at Zwiesel Kristallglas AG. Responsible for email campaigns, customer journeys, and CRM strategies with a strong focus on results.
E - Mail Marketing Specialist developing and optimizing newsletter strategies for customer engagement at QVC. Collaborating with teams to enhance digital marketing efforts and drive sales.