Email Marketing Specialist executing email and SMS campaigns for Apex Service Partners. Collaborating with CRM team to enhance customer engagement and program effectiveness.
About the role
- MarCom Manager shaping BASF communications through email marketing strategies. Leading enterprise email initiatives and ensuring compliance while working with agriculture experts in Calgary, AB.
Responsibilities
- Defining and leading the enterprise email and website communications strategy in support of crop portfolio priorities, seasonal execution, and grower lifecycle needs
- Owning lifecycle planning, cadence models, journey mapping, and audience strategy to drive relevance, consistency, and scalability across portfolios
- Partnering closely with Marcom managers to translate portfolio objectives into effective email and website communication approaches
- Leading the relationship with the Agency of Record by providing direction, guardrails, and priorities
- Acting as the primary internal point of alignment for enterprise email and website initiatives by resolving dependencies and ensuring smooth execution across teams
- Authoring enterprise email and website best‑practice playbooks and defining standards for segmentation, preference management, QA, suppression, and compliance
- Creating enablement materials and training to support Marcom managers
- Defining enterprise KPIs, leading testing and optimization efforts, and translating performance insights into actionable guidance
Requirements
- A Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Agriculture or related field or equivalent experience (required)
- Minimum 8 years progressive experience in marketing, brand management, integrated campaign leadership or other commercial experience
- Salesforce Marketing Cloud certification or equivalent marketing automation certifications (preferred)
- 3+ years' experience leading enterprise email marketing programs at scale (preferred)
- Experience operating in a regulated and compliance-sensitive environment (preferred)
- Skills developing best practice email campaigns that integrate key brand and campaign messaging
- Experience with lifecycle marketing, segmentation, and journey orchestration; deliverability management, CASL compliance, preference centre management, QA
- Experience collaborating with agencies on best practice templates, A/B testing, optimization, and performance analysis
- Knowledge of the crop protection and seed industry, farmer, retail customers and/or a strong aptitude to learn
- Strong documentation, enablement, and stakeholder communications skills
- Knowledge of Salesforce Marketing Cloud, MailChimp or equivalent; CRM platforms - e.g. Salesforce Sales Cloud, HubSpot or equivalent (required)
- Familiarity with Web CMS platforms (Magnolia preferred); email testing and deliverability tools; analytics platforms e.g. Piano, GA4, Adobe Analytics or equivalent (preferred)
- Proficiency in MS Office Suite (required)
Benefits
- Competitive health and insurance plans
- Robust retirement benefits including company-matching contributions
- Opportunities for professional development
- Engaging learning and development opportunities
- Flexible working arrangements
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