Hybrid CRM and Email Marketing Specialist

at The Travel Corporation

• Job title: CRM and Email Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $70,304 - $72,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Costa Mesa, United States

About the role

• CRM & Email Marketing Specialist for Brendan Vacations focusing on email and CRM campaigns. Driving engagement and customer journeys for travelers to Ireland and Scotland.

Responsibilities

• Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms.
• Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling.
• Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes.
• Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion.
• Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone.
• Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle.
• Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams.
• Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy.
• Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement.
• Provide weekly and monthly performance reports with actionable recommendations.
• Partner with analytics teams to link email performance with broader KPIs such as lead generation, sales, and retention.

Requirements

• 2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality.
• Proficiency with Salesforce Marketing Cloud required.
• Proficiency with Kaptio a plus.
• Strong understanding of email automation, segmentation, and dynamic content best practices.
• Familiarity with HTML and responsive design principles preferred.
• Analytical mindset with ability to interpret campaign metrics and translate insights into action.
• Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
• Collaborative team player with clear communication skills and creative problem-solving ability.
• Passion for travel and an appreciation for Celtic destinations (Ireland and Scotland) strongly preferred.

Benefits

• Equal opportunity employer
• Support for diversity in the workplace