MarCom Manager shaping BASF communications through email marketing strategies. Leading enterprise email initiatives and ensuring compliance while working with agriculture experts in Calgary, AB.
About the role
- Associate Email Marketing Specialist at AlgaeCal crafting targeted email campaigns. Driving customer engagement through well-structured customer journeys and data-driven optimizations.
Responsibilities
- Help deliver email campaigns that drive action and build loyalty
- Map customer journeys from first touch to final conversion
- Monitor performance metrics and optimize campaigns
- Work collaboratively with team to maintain brand guidelines
Requirements
- At least 1 year of experience building and deploying campaigns
- Familiarity with ESPs like Klaviyo, Braze, Pardot, or SFMC
- Experience in segments, scheduling, tagging
- Ability to manage complex automated journeys
- Proficiency in monitoring opens, clicks, deliverability
- Strong attention to detail in proofreading and testing
- Experience in supplements, subscriptions, or loyalty marketing
Benefits
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly team lunches
- Casual dress code
- Incredible dog friendly, Yaletown office one block from SkyTrain
Job title
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