Hybrid Senior Manager, Email Marketing

at The Jed Foundation (JED)

• Job title: Senior Manager, Email Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $80,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Email Marketing Manager at The Jed Foundation managing email programs and campaigns to drive fundraising revenue. Collaborating cross-functionally and optimizing communications to engage teens and young adults.

Responsibilities

• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails, including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
• Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
• Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
• Ensure consistent voice, tone, and messaging aligned with JED’s mission.
• Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
• Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
• Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
• Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
• Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
• Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
• Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.
• Present performance insights and optimization recommendations to Marketing and Development leadership on a regular basis.
• Work closely with creative, fundraising, and program teams to translate campaign concepts into high-impact email content.

Requirements

• 3–5+ years of hands-on email marketing experience in a nonprofit or mission-driven organization; e-commerce or direct-to-consumer marketing experience a plus.
• Proven track record of managing complex email calendars and automated flows that drive measurable revenue growth.
• Strong grasp of segmentation, personalization, deliverability, and list hygiene.
• Must be data-driven and highly analytical, with demonstrated ability to translate performance data into actionable insights.
• Experience with Campaign Monitor required; familiarity with FundraiseUp and Salesforce preferred.
• Strong project management skills and attention to detail.
• Excellent writing and editing skills with ability to adapt tone for different audiences.
• Passion for youth mental health, suicide prevention, and JED’s mission.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development