Director of Segment Marketing at Fidelity leading B2B marketing initiatives for institutional investment solutions. Collaborating with business leaders and cross-functional teams to deliver comprehensive marketing plans.
Responsibilities
Main point of contact for business leaders and stakeholders that advocates for and represents marketing into the business
Collaborate with business and marketing leaders to set annual portfolio construction and models marketing strategy that aligns with key business and marketing initiatives and goals.
Engage with business leaders and your marketing team to facilitate ongoing prioritization of marketing projects; includes management of new request intake and shifting / reprioritizing negotiations with business leaders.
Manage, develop and deliver portfolio construction and models marketing programs.
Be a critical connection point with our client-facing teams, providing regular marketing updates.
Share trends and best practices to influence segment strategy, including industry and marketplace data.
Requirements
Bachelor’s degree or advanced degree
7+ years of marketing and communications experience, including experience working on impactful business-to-business (B2B) marketing programs (financial services strongly preferred and institutional investor market experience a plus)
Expertise in all aspects of marketing planning and development; program management skills to execute projects from planning through completion and measurement with exceptional attention to detail and time management
Proven track record of delivering communications strategies that deepen client relationships and increase engagement with prospects
Flexibility to adjust when priorities shift or the unexpected arises; prioritize and re-prioritize work, meet deadlines, and build strong business partner relationships
Ability to work cross-functionally while collaborating across many teams in a complex organization
Ability to proactively communicate progress updates to key stakeholders, surface potential obstacles and assist in developing creative solutions
Intellectual curiosity to continue to stay informed on newest trends within financial services and marketing
Active listening skills to gather differing perspectives, and a consultative approach to demonstrate understanding and influence outcomes
Quick and clear headed under pressure; ability to thrive in a fast-paced, demanding environment.
Excellent written and verbal communication and presentation skills, including comfort influencing and presenting to senior management.
Benefits
comprehensive health care coverage and emotional well-being support
market-leading retirement
generous paid time off and parental leave
charitable giving employee match program
educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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