About the role

  • Director of Segment Marketing at Fidelity leading B2B marketing initiatives for institutional investment solutions. Collaborating with business leaders and cross-functional teams to deliver comprehensive marketing plans.

Responsibilities

  • Main point of contact for business leaders and stakeholders that advocates for and represents marketing into the business
  • Collaborate with business and marketing leaders to set annual portfolio construction and models marketing strategy that aligns with key business and marketing initiatives and goals.
  • Engage with business leaders and your marketing team to facilitate ongoing prioritization of marketing projects; includes management of new request intake and shifting / reprioritizing negotiations with business leaders.
  • Manage, develop and deliver portfolio construction and models marketing programs.
  • Be a critical connection point with our client-facing teams, providing regular marketing updates.
  • Share trends and best practices to influence segment strategy, including industry and marketplace data.

Requirements

  • Bachelor’s degree or advanced degree
  • 7+ years of marketing and communications experience, including experience working on impactful business-to-business (B2B) marketing programs (financial services strongly preferred and institutional investor market experience a plus)
  • Expertise in all aspects of marketing planning and development; program management skills to execute projects from planning through completion and measurement with exceptional attention to detail and time management
  • Proven track record of delivering communications strategies that deepen client relationships and increase engagement with prospects
  • Flexibility to adjust when priorities shift or the unexpected arises; prioritize and re-prioritize work, meet deadlines, and build strong business partner relationships
  • Ability to work cross-functionally while collaborating across many teams in a complex organization
  • Ability to proactively communicate progress updates to key stakeholders, surface potential obstacles and assist in developing creative solutions
  • Intellectual curiosity to continue to stay informed on newest trends within financial services and marketing
  • Active listening skills to gather differing perspectives, and a consultative approach to demonstrate understanding and influence outcomes
  • Quick and clear headed under pressure; ability to thrive in a fast-paced, demanding environment.
  • Excellent written and verbal communication and presentation skills, including comfort influencing and presenting to senior management.

Benefits

  • comprehensive health care coverage and emotional well-being support
  • market-leading retirement
  • generous paid time off and parental leave
  • charitable giving employee match program
  • educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career

Job title

Director, Segment Marketing

Job type

Experience level

Lead

Salary

$103,000 - $211,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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