Hybrid Senior Marketing Manager – Maternity Cover

Posted 2 days ago

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About the role

  • Senior Marketing Manager leading campaign strategy and execution in a maternity cover role for a global fintech. Focused on performance, brand impact, and customer acquisition.

Responsibilities

  • Lead end-to-end campaign strategy, planning, and execution across key markets
  • Shape product positioning, value props, and messaging across the lifecycle
  • Lead GTM plans for new launches and feature releases
  • Create product briefs and customer‑focused narratives
  • Drive consistent product storytelling across campaigns, CRM, website, and paid channels
  • Build integrated digital campaign plans aligned to growth goals
  • Turn commercial objectives into clear marketing strategies
  • Oversee campaign execution end‑to‑end with performance, content, social, CRM, and creative teams
  • Optimise using data, insights, and testing
  • Ensure all activity meets financial services compliance and brand standards
  • Partner with product, UX/UI, and engineering to improve website performance and conversion
  • Support landing pages, CRO initiatives, and campaign integration
  • Use analytics to understand traffic, behaviour, and funnel performance
  • Work closely with senior leaders across global teams
  • Manage external agencies and evaluate performance
  • Present plans, insights, and recommendations confidently
  • Define KPIs and success metrics
  • Analyse campaign outcomes and provide clear, actionable recommendations

Requirements

  • 5 - 8+ years of experience across campaign strategy, product marketing, integrated marketing, or growth marketing
  • Proven experience in brokerage, financial services, fintech, or related regulated industries
  • Strong background in campaign planning across multiple channels
  • Solid understanding of digital marketing, performance marketing, and customer funnels
  • Experience working with data, analytics, and insights to drive decisions
  • Excellent stakeholder management and communication skills
  • Ability to operate independently and hit the ground running in a maternity cover role
  • Ability to live the Pepperstone values
  • Committed to ongoing learning and development
  • Direct product marketing experience within fintech, brokerage, or financial services (Desirable)
  • Strong website, CRO, or digital product marketing experience (Desirable)
  • Experience working in regional or global roles across APAC (Desirable)
  • Familiarity with trading platforms, investing products, or financial customer journeys (Desirable)
  • Experience managing agencies and complex cross-functional projects (Desirable)

Benefits

  • Competitive salary structure
  • Genuinely collaborative and friendly culture
  • Flexible and hybrid working
  • Remote working option - work from anywhere in the world for up to 6 weeks per year, in addition to hybrid working as standard
  • Ongoing personal development & learning opportunities
  • Paid parental leave
  • 3 paid volunteering days per year & Workplace Giving Program
  • 24/7 support when you need it most - an Employee Assistance Program
  • Frequent events and celebrations

Job title

Senior Marketing Manager – Maternity Cover

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridSingapore

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