Senior Marketing Manager leading campaign strategy and execution in a maternity cover role for a global fintech. Focused on performance, brand impact, and customer acquisition.
Responsibilities
Lead end-to-end campaign strategy, planning, and execution across key markets
Shape product positioning, value props, and messaging across the lifecycle
Lead GTM plans for new launches and feature releases
Create product briefs and customer‑focused narratives
Drive consistent product storytelling across campaigns, CRM, website, and paid channels
Build integrated digital campaign plans aligned to growth goals
Turn commercial objectives into clear marketing strategies
Oversee campaign execution end‑to‑end with performance, content, social, CRM, and creative teams
Optimise using data, insights, and testing
Ensure all activity meets financial services compliance and brand standards
Partner with product, UX/UI, and engineering to improve website performance and conversion
Support landing pages, CRO initiatives, and campaign integration
Use analytics to understand traffic, behaviour, and funnel performance
Work closely with senior leaders across global teams
Manage external agencies and evaluate performance
Present plans, insights, and recommendations confidently
Define KPIs and success metrics
Analyse campaign outcomes and provide clear, actionable recommendations
Requirements
5 - 8+ years of experience across campaign strategy, product marketing, integrated marketing, or growth marketing
Proven experience in brokerage, financial services, fintech, or related regulated industries
Strong background in campaign planning across multiple channels
Solid understanding of digital marketing, performance marketing, and customer funnels
Experience working with data, analytics, and insights to drive decisions
Excellent stakeholder management and communication skills
Ability to operate independently and hit the ground running in a maternity cover role
Ability to live the Pepperstone values
Committed to ongoing learning and development
Direct product marketing experience within fintech, brokerage, or financial services (Desirable)
Strong website, CRO, or digital product marketing experience (Desirable)
Experience working in regional or global roles across APAC (Desirable)
Familiarity with trading platforms, investing products, or financial customer journeys (Desirable)
Experience managing agencies and complex cross-functional projects (Desirable)
Benefits
Competitive salary structure
Genuinely collaborative and friendly culture
Flexible and hybrid working
Remote working option - work from anywhere in the world for up to 6 weeks per year, in addition to hybrid working as standard
Ongoing personal development & learning opportunities
Paid parental leave
3 paid volunteering days per year & Workplace Giving Program
24/7 support when you need it most - an Employee Assistance Program
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