Marketing Manager responsible for strategic marketing initiatives at Paysafe in London office. Focused on revenue-driving campaigns and leveraging data for personalization.
Responsibilities
Support the development and execution of marketing campaigns for new product launches and ongoing wallet initiatives
Assist in planning and delivering incremental revenue-driving initiatives
Manage campaigns end-to-end, including briefing, budget tracking, execution, optimization, and reporting
Help build integrated marketing plans across channels (email, push, in-app, web, social, paid media, and partnerships)
Ensure campaigns meet commercial objectives, customer needs, and regulatory requirements
Build and maintain relationships with key partners to support co-marketing opportunities
Work with Sales and Commercial teams on merchant integrations and co-marketing activities to support campaigns
Act as a liaison between strategy and execution, working with Product, Sales, Customer Service, Data & Insights, and UX teams
Define and monitor campaign KPIs and performance against commercial and engagement goals
Suggest innovative campaign ideas that contribute to incremental wallet growth
Adapt global campaigns to local market dynamics and customer behaviors
Requirements
Bachelor’s degree or Educational Degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education)
Minimum of 3 years’ of experience in campaign management, engagement, or digital marketing (fintech, payments, or wallets experience a plus)
Track record of delivering campaigns with measurable ROI
Hands-on experience with marketing automation and personalization platforms
Analytical mindset with the ability to translate data into actionable insights
Strong stakeholder and project management skills, with the ability to manage multiple priorities
Creative and customer-focused approach to campaign execution
Commercially minded, adaptable, and able to thrive in a fast-paced environment
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