Marketing Manager responsible for executing marketing strategies and campaigns for fintech company. Collaborating with internal teams to boost customer engagement and drive revenue.
Responsibilities
Support the development and execution of marketing campaigns for new product launches and ongoing wallet initiatives.
Manage campaigns end-to-end, including briefing, budget tracking, execution, optimization, and reporting.
Help build integrated marketing plans across channels (email, push, in-app, web, social, paid media, and partnerships).
Collaborate with internal and external stakeholders to deliver integrated marketing programs.
Define and monitor campaign KPIs and performance against commercial and engagement goals.
Utilize AI, automation, and real-time data to support personalized, customer-centric journeys.
Requirements
Bachelor’s degree or Educational Degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education).
Minimum of 3 years’ of experience in campaign management, engagement, or digital marketing (fintech, payments, or wallets experience a plus).
Track record of delivering campaigns with measurable ROI.
Hands-on experience with marketing automation and personalization platforms.
Analytical mindset with the ability to translate data into actionable insights.
Strong stakeholder and project management skills, with the ability to manage multiple priorities.
Creative and customer-focused approach to campaign execution.
Commercially minded, adaptable, and able to thrive in a fast-paced environment.
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