Lead Marketing Manager responsible for overall marketing strategies and team management in a dynamic startup focused on influencer products. Collaborating cross - functionally to enhance brand presence and engagement.
About the role
- Marketing Manager responsible for executing marketing strategies and campaigns for fintech company. Collaborating with internal teams to boost customer engagement and drive revenue.
Responsibilities
- Support the development and execution of marketing campaigns for new product launches and ongoing wallet initiatives.
- Manage campaigns end-to-end, including briefing, budget tracking, execution, optimization, and reporting.
- Help build integrated marketing plans across channels (email, push, in-app, web, social, paid media, and partnerships).
- Collaborate with internal and external stakeholders to deliver integrated marketing programs.
- Define and monitor campaign KPIs and performance against commercial and engagement goals.
- Utilize AI, automation, and real-time data to support personalized, customer-centric journeys.
Requirements
- Bachelor’s degree or Educational Degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education).
- Minimum of 3 years’ of experience in campaign management, engagement, or digital marketing (fintech, payments, or wallets experience a plus).
- Track record of delivering campaigns with measurable ROI.
- Hands-on experience with marketing automation and personalization platforms.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong stakeholder and project management skills, with the ability to manage multiple priorities.
- Creative and customer-focused approach to campaign execution.
- Commercially minded, adaptable, and able to thrive in a fast-paced environment.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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