Hybrid Director of Sales – North America

Posted last month

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About the role

  • Develop, implement, and continually refine a comprehensive sales strategy specifically tailored for the North American Construction market, aligning with overall company objectives and revenue targets.
  • Conduct thorough market analysis to identify key growth opportunities, emerging trends, and competitive landscapes.
  • Define clear sales objectives, key performance indicators (KPIs), and metrics to track progress and ensure accountability.
  • Collaborate with senior leadership to forecast sales, set budgets, and allocate resources effectively to maximise ROI
  • Lead the North American sales team (currently 2 Account Executives and 1 BDR) to consistently achieve and exceed aggressive quarterly and annual revenue targets.
  • Identify and engage with the right construction projects at the right time, whether through general contractors, project owners, or trade partners.
  • Drive new business acquisition through effective prospecting, lead generation, and pipeline management strategies.
  • Foster strong relationships with key accounts to maximize expansion opportunities.
  • Support the exploration, launch and ongoing management of channel partners
  • Actively help to sell and close deals in person and virtually, while managing and mentoring the sales team.
  • Serve as a Brand Ambassador, representing the company at live and virtual events
  • Analyze existing sales processes, identify inefficiencies, and implement improvements to streamline workflows and enhance productivity.
  • Introduce structure where needed, without overengineering. Implement lightweight tools and reporting processes to drive visibility and accountability.
  • Leverage CRM systems and sales analytics tools to monitor performance, identify areas for improvement, and make data-driven decisions.
  • Develop and implement best practices for sales forecasting, pipeline management, and reporting to ensure accuracy and predictability.
  • Drive a culture of excellence, ownership and resilience
  • Recruit, onboard, train, and mentor a high-performing sales team, fostering a culture of accountability, collaboration, and continuous improvement.
  • Provide ongoing coaching, feedback, and professional development opportunities to enhance individual and team capabilities and performance.
  • Set clear performance expectations, conduct regular performance reviews, and implement incentive programs to motivate and reward achievement
  • Lead by example, actively participating in deals to support the team
  • Work closely with marketing to develop compelling sales collateral, campaigns, and lead generation initiatives.
  • Collaborate with product development and engineering teams to provide market feedback and contribute to the evolution of product and service offerings.
  • Partner with customer success and support teams to ensure a seamless customer journey and high levels of satisfaction.

Requirements

  • 10+ years of progressive experience in sales leadership roles in the construction industry, with at least 5 years specifically managing sales teams in the North American market
  • Deep familiarity with selling to or through general contractors, project owners, or subcontractors.
  • Strong commercial acumen, strategic thinking and a passion for winning
  • Demonstrated experience developing and executing successful sales strategies for B2B software companies
  • Strong understanding of sales methodologies
  • CRM proficiency
  • Exceptional leadership, communication, negotiation and presentation skills
  • Ability to analyze data, identify trends and make data-driven decisions
  • Willingness to travel frequently within North American as required

Benefits

  • 15 working days plus annual holiday close down
  • Competitive health insurance
  • RRSP
  • EAP and wellbeing

Job title

Director of Sales – North America

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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