Develop, implement, and continually refine a comprehensive sales strategy specifically tailored for the North American Construction market, aligning with overall company objectives and revenue targets.
Conduct thorough market analysis to identify key growth opportunities, emerging trends, and competitive landscapes.
Define clear sales objectives, key performance indicators (KPIs), and metrics to track progress and ensure accountability.
Collaborate with senior leadership to forecast sales, set budgets, and allocate resources effectively to maximise ROI
Lead the North American sales team (currently 2 Account Executives and 1 BDR) to consistently achieve and exceed aggressive quarterly and annual revenue targets.
Identify and engage with the right construction projects at the right time, whether through general contractors, project owners, or trade partners.
Drive new business acquisition through effective prospecting, lead generation, and pipeline management strategies.
Foster strong relationships with key accounts to maximize expansion opportunities.
Support the exploration, launch and ongoing management of channel partners
Actively help to sell and close deals in person and virtually, while managing and mentoring the sales team.
Serve as a Brand Ambassador, representing the company at live and virtual events
Analyze existing sales processes, identify inefficiencies, and implement improvements to streamline workflows and enhance productivity.
Introduce structure where needed, without overengineering. Implement lightweight tools and reporting processes to drive visibility and accountability.
Leverage CRM systems and sales analytics tools to monitor performance, identify areas for improvement, and make data-driven decisions.
Develop and implement best practices for sales forecasting, pipeline management, and reporting to ensure accuracy and predictability.
Drive a culture of excellence, ownership and resilience
Recruit, onboard, train, and mentor a high-performing sales team, fostering a culture of accountability, collaboration, and continuous improvement.
Provide ongoing coaching, feedback, and professional development opportunities to enhance individual and team capabilities and performance.
Set clear performance expectations, conduct regular performance reviews, and implement incentive programs to motivate and reward achievement
Lead by example, actively participating in deals to support the team
Work closely with marketing to develop compelling sales collateral, campaigns, and lead generation initiatives.
Collaborate with product development and engineering teams to provide market feedback and contribute to the evolution of product and service offerings.
Partner with customer success and support teams to ensure a seamless customer journey and high levels of satisfaction.
Requirements
10+ years of progressive experience in sales leadership roles in the construction industry, with at least 5 years specifically managing sales teams in the North American market
Deep familiarity with selling to or through general contractors, project owners, or subcontractors.
Strong commercial acumen, strategic thinking and a passion for winning
Demonstrated experience developing and executing successful sales strategies for B2B software companies
Strong understanding of sales methodologies
CRM proficiency
Exceptional leadership, communication, negotiation and presentation skills
Ability to analyze data, identify trends and make data-driven decisions
Willingness to travel frequently within North American as required
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