Marketing Director directing marketing initiatives in Greater China for Givaudan, focusing on innovation and collaboration in the culinary and fragrance sectors.
About the role
- Director of Marketing guiding COVU's brand and content strategy, blending creativity with data-driven growth. Hands-on leadership role in a fast-paced environment focused on measurable business outcomes.
Responsibilities
- Own and execute the marketing strategy aligned with COVU’s growth and revenue goals.
- Translate business objectives into brand, content, and campaign initiatives that drive measurable results.
- Partner with Demand Gen, RevOps, and Partner Growth to align marketing performance with pipeline and retention goals.
- Define and uphold COVU’s brand identity, voice, and creative standards across all touchpoints.
- Lead and mentor a multidisciplinary team (content, design, social, and creative), fostering a culture of ownership and excellence.
- Be a hands-on operator — comfortable executing personally when needed, especially in content creation, campaign strategy, and creative direction.
- Lead creative direction for all marketing initiatives, ensuring design and messaging consistency across web, digital, and social channels.
- Oversee development of blogs, newsletters, videos, and partner communications that reinforce COVU’s industry leadership.
- Collaborate with the Product and Partner Growth teams to support go-to-market storytelling, co-marketing campaigns, and customer success stories.
- Ensure all content is optimized for distribution, SEO, and conversion performance.
- Collaborate with Demand Gen to support lead generation, paid ads, events, and outbound campaigns with brand-aligned creative and messaging.
- Work with RevOps to measure marketing effectiveness, conversion metrics, and ROI.
- Support CRO and funnel optimization initiatives across landing pages, email flows, and campaign sequences.
- Use data and experimentation to refine strategy, messaging, and creative execution.
- Leverage AI tools for content creation, research, personalization, and workflow automation to accelerate speed and output.
- Stay ahead of emerging AI marketing technologies (e.g., ChatGPT, Jasper, Runway, Midjourney, etc.) and incorporate them into the team’s toolkit.
- Train and guide the marketing team on effective, ethical use of AI products to enhance productivity and creativity.
Requirements
- 7–10 years of marketing experience, with at least 3 years in a leadership role.
- Proven track record in both brand-building and performance marketing in a B2B or B2B2C environment.
- Strong storytelling skills and a portfolio demonstrating creative excellence.
- Deep familiarity and comfort with AI marketing tools and emerging technologies — able to integrate them into workflows and strategy.
- Demonstrated ability to operate hands-on in an early-stage or fast-scaling environment while acting as a leader who can grow and mentor a team.
- Data-driven mindset with experience collaborating with RevOps, Sales, and Product teams.
- Excellent communication, project management, and prioritization skills.
- Bonus: Experience in insurance, fintech, SaaS, or other tech-driven industries.
Benefits
- Multiple high-quality medical plan options through Anthem and Kaiser
- Generous dental and vision coverage
- Employee Assistance Program (EAP) with 24/7 confidential support
- Employer contributions: 80% toward employee premiums and 50% for dependents
- 401(k) retirement plan through Vanguard, with automatic eligibility after one month of service
- Flexible Spending Accounts (FSA) for healthcare and dependent care
- Competitive paid time off, including:
- • Vacation
- • Sick leave
- • 11 company holidays
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