VP, Growth Solution Strategist at LPL Financial focusing on digital solutions that enhance financial advisor success through growth. Collaborating with product teams to turn strategy into impactful tools and insights.
About the role
- Director of Growth Marketing leading customer acquisition and engagement strategies at a UK bank. Responsible for mentoring teams and executing growth marketing plans.
Responsibilities
- Define the growth strategy and set ambitious KPIs for customer acquisition, product adoption and usage, and lifetime value across all reporting teams.
- Lead, mentor, and develop the Web & SEO, Optimisation, Customer Engagement, and Paid Digital teams to accelerate customer acquisition, and improve engagement and retention.
- Ensure all channel strategies and engagement programmes are aligned to overall business and marketing goals.
- Own and oversee the digital media strategy to deliver against business and marketing goals. This includes owning all paid digital channels bought in-house, overseeing outsourced media to agencies, and managing the digital advertising tech stack.
- Own the web and organic search strategy to accelerate customer and product acquisition, and improve our support content for existing customers. Oversee the full organic journey, inclusive of the app stores, and our presence on third-party review/profile sites such as Google My Business.
- Identify new opportunities through emerging channels.
- Manage the MarTech stack and relationships with Data and Engineering.
- Lead the strategy for customer retention and engagement through lifecycle engagement programmes.
- Own the customer engagement programmes for all products, specifically overseeing the development and execution of customer lifecycle journeys for both Retail and SME segments.
Requirements
- Essential: Significant leadership experience (Director-level or equivalent) in a high-growth environment, managing multi-disciplinary growth teams (Paid Media, SEO, CRM, CRO).
- Industry Expertise: Ideally, the candidate has demonstrable experience in financial services or fintech, possessing a deep understanding of the unique challenges and regulatory environment of the sector.
- Technical Acumen: Strong understanding of marketing tech stacks, web analytics, SEO best practices, and conversion rate optimisation methodologies. Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Leadership: Proven ability to coach, inspire, and develop senior team leads while fostering a highly analytical, test-and-learn culture.
Benefits
- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary & group income protection
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
- Generous family-friendly policies
- Incentivised refer a friend scheme
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing
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