Growth Business Owner focusing on retention and expansion for NordVPN products. Leading strategy for revenue growth through customer acquisition and collaboration across teams.
About the role
- Lead Digital Customer Growth Analyst at AT&T analyzing omni-channel customer behavior and optimizing personalization strategies. Collaborating across teams to enhance digital sales growth and customer journeys.
Responsibilities
- Map and analyze end-to-end customer journeys across all customer touchpoints
- Use analytics tools, (e.g. Adobe Analytics, Adobe Customer Journey Analytics, CDPs) to uncover drop-off points, behavioral segments and engagement trends
- Identify, analyze and quantify high-impact personalization opportunities using behavioral, contextual and predictive signals.
- Support the development of A/B tests and multivariate experiments to optimize creative, message timing and targeting
- Collaborate with Data Science, Personalization Operations and Strategy, Data Product, and MarTech teams to operationalize insights within personalization engines.
- Translate data into actionable insights that inform personalization strategy and content orchestration
- Utilize advanced analytics to gather insights on customer behavior and performance metrics.
- Develop and maintain frameworks to quantify lift, incremental engagement, and conversion impact of personalization experiences.
- Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
- Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
- Apply advanced analytical skills to gain insights into business and model performance, clearly presenting results.
- Develop strategic insights and optimization of personalization strategies.
- Partner closely with Digital, Product, and Analytic teams to solve problems and identify trends and opportunities.
- Influence decisions made by the team through the presentation of data-based insights.
- Effectively communicate insights to upper management in support of strategic decision-making.
- Work closely with internal and external business partners in building, implementing, tracking, and improving decision strategies.
- Partner with cross-functional teams to identify new opportunities requiring the use of modern data and modeling techniques.
- Conduct thorough business analysis to identify key performance indicators and metrics that drive business success.
- Develop comprehensive reports and dashboards that provide actionable insights to stakeholders.
- Continuously monitor and evaluate the effectiveness of personalization strategies and make recommendations for improvement.
Requirements
- Bachelor’s degree in Analytics, Data Science, Business or a related field
- MBA or advanced degree preferred
- 5-7 years of experience in personalization analytics, digital, marketing analytics, or e-commerce analytics, with a proven track record of measuring personalization strategies.
- Strong understanding of digital marketing channels, digital tools, and best practices.
- Proficiency in analytics platforms such as Adobe Analytics or Customer Journey Analytics and marketing automation tools.
- Strong SQL and data visualization skills (Tableau, PowerBI, Snowflake)
- Excellent leadership, communication, and project management skills.
- Ability to manage multiple priorities and thrive in a fast-paced environment.
- Experience with personalization platforms and technologies.
- Knowledge of customer relationship management (CRM) systems.
- Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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