About the role

Senior Acquisition Manager developing and executing acquisition strategies to drive revenue growth at NOTHS. Leading a high-performing acquisition team and collaborating across various departments.

Responsibilities

Develop and lead the acquisition strategy to achieve ambitious revenue growth targets for NOTHS.
Deliver and execute Performance Marketing strategy across all key channels (including, but not limited to, Paid Search, Paid Social, Affiliate, Commercial Partnerships, Display/ Programmatic and Media (ATL & OOH).
Own SEO strategy and delivery (with agency resource).
Drive brand awareness and customer acquisition by identifying and targeting audiences effectively.
Lead, mentor, and motivate a high-performing acquisition team, fostering a culture of continuous improvement, testing and insight-driven decision-making.
Collaborate cross-functionally with internal teams including Commercial, Data & Insight, Brand & Creative and Product to ensure integrated marketing efforts.
Identify and implement innovative acquisition strategies to expand our reach.
Monitor and analyse campaign performance against KPIs, ensuring a competitive return on investment (ROI) and optimising for long-term customer value (LTV).
Effectively manage agencies and networks to drive strategy and execution.
Closely partner with bidding platforms (i.e. Google and Meta).
Own paid marketing trade reporting and insight on a weekly basis.

Relevant Paid Media Management experience (in-house or agency), preferably within a marketplace.
Strong head for both data analysis and creative thinking.
High level of knowledge of Meta Ads Manager and Google Ads.
Strong understanding of digital marketing and media landscape.
Hands on experience in Paid Social, with specific knowledge of the Meta advertising suite, as well as interest in other platforms such as Pinterest, TikTok etc
Proficient in using Excel and data visualisation tools such as Looker.
Stakeholder management, ability to report on key metrics to management with clear insight and rationale.
Ability to build strong relationships with media owners, eg Meta.
Demonstrable experience of delivering against key performance indicators (KPIs) such as revenue, customer lifetime value (LTV), and social media engagement.
Proficiency in utilising various marketing platforms and analytics tools, including Google Ads, Meta Ads Manager, Awin, Looker, and GA4.
Strong analytical capabilities with the ability to interpret complex data, identify emerging trends, and translate insights into actionable strategies.
A solid understanding of SEO, ASO, and content marketing principles as they relate to acquisition.