Senior Product Marketing Manager at Remerge shaping product narratives and market insights. Collaborating with teams to align product offerings with customer needs in the AdTech space.
About the role
- Develop and own the GTM technology roadmap across Marketing, Sales, Customer Success, and Partnerships
- Partner with GTM executive leaders to identify pain points, gaps, and opportunities where technology and process design can improve outcomes (e.g., conversion, retention, efficiency)
- Maintain a clear view of system interdependencies and data flow across CRM, marketing automation, customer success platforms, and related tools
- Ensure all GTM technology initiatives align with business priorities, scalability goals, and data governance standards
- Lead a team of business analysts who deeply understand GTM processes (e.g., lead routing, deal desk workflow, onboarding, renewals, expansion)
- Translate business needs into detailed functional requirements, process documentation, and solution design specifications and partner with our GTM Systems team to implement best in class systems to drive efficiency and improve productivity
- Work with cross-functional stakeholders to define success metrics and validate business cases for system enhancements or new implementations
- Champion operational excellence and process optimization before introducing new tools or complexity
- Run a structured intake and prioritization process for GTM technology requests and initiatives across GTM stakeholders
- Facilitate alignment between GTM executives, Finance, and IT on resource allocation, timelines, and dependencies
- Establish governance frameworks to manage competing priorities and ensure transparency into decision-making and project status
- Maintain a living roadmap of active and planned initiatives with clear ownership and measurable outcomes
- Collaborate closely with IT, InfoSec, and Data teams to scope, implement, and maintain GTM systems
- Partner with IT on project delivery — ensuring business requirements are accurately translated into technical specifications and configurations
- Lead vendor evaluations and RFPs for new GTM tools; assess build vs. buy tradeoffs and total cost of ownership
- Manage relationships with key software vendors, ensuring strong service levels and product roadmap alignment
- Partner with RevOps, Marketing Ops, Data, and Analytics teams to ensure systems enable accurate, actionable reporting and analytics
- Drive consistent use of data definitions, process documentation, and system workflows across GTM teams
- Promote adoption and effective use of technology through enablement, documentation, and change management programs
Requirements
- 8–12 years of experience in Revenue Operations, GTM Systems, or Business Operations
- Significant exposure to Salesforce and related GTM tech stacks (e.g., Clay, Salesloft, Gong, LeanData, etc.)
- Strong understanding of GTM processes, data models, and key SaaS metrics (pipeline, ARR, retention, expansion)
- Proven ability to run intake and prioritization frameworks and align diverse stakeholders around a unified roadmap
- Exceptional communication and stakeholder management skills — able to translate between business and technical audiences
- Experience partnering with IT and external vendors to deliver system enhancements or implementations
- Analytical mindset with a focus on business outcomes, ROI, and continuous improvement
- Bachelor’s degree in Business, Operations, or related field (MBA or advanced degree preferred). Salesforce certifications are a plus.
Benefits
- Comprehensive health, dental and vision coverage
- Retirement benefits (401k match up to 4%)
- Flexible PTO
- Offers Equity
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