Hybrid Director, DTC Merchandising

Posted last month

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About the role

  • Lead the DTC Merchandising team, balancing strategic oversight with operational execution of the merchandising strategy
  • Build regionally relevant product assortments aligned with the Brand’s growth strategy and consumer needs
  • Manage the product launch calendar to ensure a consistent flow of newness, timely execution of key launches, and flawless activations across all markets
  • Lead quarterly promotional planning, including in-store activations, tentpole campaigns, and pricing strategies to maximize revenue and margin
  • Oversee weekly trading processes, analyze reports, and provide actionable insights to optimize business performance
  • Support country teams in preparing trading decks and reviewing performance reports, actively contributing insights and recommendations during trading meetings to drive revenue and profit
  • Compile regional trading overviews for management approval and share timely product performance insights to inform strategic decisions
  • Monitor trading conditions to flag risks/opportunities; reforecast margins bi-weekly in partnership with Finance
  • Review seasonal product forecasts with country teams and collaborate with DTC Planning to influence outcomes and ensure alignment with strategic priorities
  • Identify regional business risks and opportunities based on trading trends
  • Partner with Visual Merchandising and onsite teams to ensure seasonal product prioritization reflects overall strategy
  • Contribute to monthly and seasonal hindsight reviews to extract learnings and inform future actions
  • Elevate market-level consumer insights and competitor intelligence to inform regional decision-making
  • Collaborate closely with peers to communicate trading strategies and foster strong alignment on new ways of working
  • Lead, develop, coach and drive proactive succession planning to build a high-performing team

Requirements

  • Bachelor’s degree in a relevant field
  • Minimum 8 years of relevant Merchandising experience
  • Leadership experience – proven track record of motivation, strategic thinking, challenging the status quo and leading hearts and minds
  • Strong Analytical Skills and Commercial Business Acumen with the ability to interpret data and influence business outcomes
  • Deep understanding of the APAC fashion market, including regional consumer behavior and trends
  • Data-Driven Decision-Making that will impact the team day to day
  • Strong Communication Skills
  • Creative product mindset and problem-solving ability, balancing brand vision with market relevance
  • Agile and excellent communicator, able to influence Global and Country-level cross-functional teams

Benefits

  • Blend of in-person and virtual collaboration to drive creativity and strengthen relationships.
  • Flexible schedule; participation in hybrid work aligned to Collaborator persona (4 days in-office).
  • In-office requirements vary by work persona (Resident 5 days; Collaborator 4 days; Connector 2-3 days; Explorer fully remote).
  • Equal Opportunity Employer committed to a diverse and inclusive work environment.

Job title

Director, DTC Merchandising

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridSingapore

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