Develop and implement data-driven direct mail strategies for credit card acquisition, cross-selling, and customer retention.
Collaborate with analytics teams to define targeting criteria, develop audience segmentation, and utilize data to inform campaign decisions.
Oversee the development of all direct mail creative, working with internal and external creative agencies.
Manage the entire print production process, including vendor management, print quality assurance, and adherence to production timelines and budgets.
Partner closely with Legal, Compliance, and Risk teams to ensure all direct mail materials meet regulatory standards and company policies.
Develop and manage campaign budgets, identify cost-saving opportunities, and monitor spending to ensure efficient and effective allocation of resources.
Serve as the direct mail subject matter expert, collaborating with internal stakeholders across multiple departments.
Manage and maintain relationships with third-party vendors, including print suppliers, data providers, and lettershops.
Develop and execute thoughtful testing roadmaps to continuously improve response rates and drive efficient growth.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
5+ years of experience in direct marketing, with at least 3 years focused specifically on managing direct mail campaigns.
Proven experience working within the credit card or financial services industry is strongly preferred.
Demonstrated knowledge of print production processes, postal regulations, and variable data personalization.
Exceptional project management and organizational skills, with the ability to manage multiple complex campaigns simultaneously in a fast-paced, deadline-driven environment.
Strong communication and interpersonal skills, with the ability to influence and lead cross-functional teams.
Experience with regulatory and compliance requirements in a highly regulated industry.
Result-oriented mindset with strong problem-solving capabilities.
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