About the role

  • Develop and implement data-driven direct mail strategies for credit card acquisition, cross-selling, and customer retention.
  • Collaborate with analytics teams to define targeting criteria, develop audience segmentation, and utilize data to inform campaign decisions.
  • Oversee the development of all direct mail creative, working with internal and external creative agencies.
  • Manage the entire print production process, including vendor management, print quality assurance, and adherence to production timelines and budgets.
  • Partner closely with Legal, Compliance, and Risk teams to ensure all direct mail materials meet regulatory standards and company policies.
  • Develop and manage campaign budgets, identify cost-saving opportunities, and monitor spending to ensure efficient and effective allocation of resources.
  • Serve as the direct mail subject matter expert, collaborating with internal stakeholders across multiple departments.
  • Manage and maintain relationships with third-party vendors, including print suppliers, data providers, and lettershops.
  • Develop and execute thoughtful testing roadmaps to continuously improve response rates and drive efficient growth.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • 5+ years of experience in direct marketing, with at least 3 years focused specifically on managing direct mail campaigns.
  • Proven experience working within the credit card or financial services industry is strongly preferred.
  • Demonstrated knowledge of print production processes, postal regulations, and variable data personalization.
  • Exceptional project management and organizational skills, with the ability to manage multiple complex campaigns simultaneously in a fast-paced, deadline-driven environment.
  • Strong communication and interpersonal skills, with the ability to influence and lead cross-functional teams.
  • Experience with regulatory and compliance requirements in a highly regulated industry.
  • Result-oriented mindset with strong problem-solving capabilities.

Benefits

  • Competitive compensation
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements

Job title

Direct Mail Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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