Hybrid Direct Mail Manager

at Continental Finance Company

• Job title: Direct Mail Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Wilmington, United States

About the role

• Direct Mail Manager leading and executing direct mail campaigns for credit card acquisition in a growing fintech company. Overseeing strategy, production, and compliance in a fast-paced environment.

Responsibilities

• Develop and implement data-driven direct mail strategies for credit card acquisition, cross-selling, and customer retention.
• Collaborate with analytics teams to define targeting criteria, develop audience segmentation, and utilize data to inform campaign decisions.
• Oversee the development of all direct mail creative, working with internal and external creative agencies.
• Manage the entire print production process, including vendor management, print quality assurance, and adherence to production timelines and budgets.
• Partner closely with Legal, Compliance, and Risk teams to ensure all direct mail materials meet regulatory standards and company policies.
• Develop and manage campaign budgets, identify cost-saving opportunities, and monitor spending to ensure efficient and effective allocation of resources.
• Serve as the direct mail subject matter expert, collaborating with internal stakeholders across multiple departments.
• Manage and maintain relationships with third-party vendors, including print suppliers, data providers, and lettershops.
• Develop and execute thoughtful testing roadmaps to continuously improve response rates and drive efficient growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in direct marketing, with at least 3 years focused specifically on managing direct mail campaigns.
• Proven experience working within the credit card or financial services industry is strongly preferred.
• Demonstrated knowledge of print production processes, postal regulations, and variable data personalization.
• Exceptional project management and organizational skills, with the ability to manage multiple complex campaigns simultaneously in a fast-paced, deadline-driven environment.
• Strong communication and interpersonal skills, with the ability to influence and lead cross-functional teams.
• Experience with regulatory and compliance requirements in a highly regulated industry.
• Result-oriented mindset with strong problem-solving capabilities.

Benefits

• Competitive compensation
• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements