Werkstudent supporting video and social media content creation for the #avpcrew at a dynamic German company. Significant creative freedom and opportunities for professional development offered.
About the role
- Digital Social Media Manager translating marketing strategy into social media initiatives for UBQ Materials. Leading campaigns and creating engaging content to enhance brand visibility and engagement.
Responsibilities
- Translate the overall marketing strategy into tailored social media initiatives that deliver measurable impact
- Lead the execution of social media campaigns, ensuring alignment with business goals and global marketing priorities
- Lead the Digital Media agencies in implementing UBQ digital strategy
- Create engaging content (images, videos, graphics, captions) for different platforms — while also coordinating with external agencies or freelancers when needed
- Develop publishing calendars and manage scheduling across social media platforms
- Monitor trends, competitor activities, and emerging practices to enhance effectiveness
- Jointly with external agencies support will engage with online communities by responding to comments, messages, and mentions in line with the company’s brand voice
- Track performance metrics, provide regular reports, and recommend optimization strategies based on data insights
- Collaborate closely with the global marketing team to ensure consistency and amplification of campaigns across all channels
Requirements
- 5 years of proven experience in social media strategy and execution within a global environment
- Bachelor’s degree in Marketing, Communications, Media, or related field (or equivalent experience)
- Demonstrated ability to drive measurable results in social media campaigns (engagement, reach, conversions, etc.)
- Strong understanding of digital platforms, audience targeting, and analytics
- Familiarity with design and content production tools (e.g., Canva, Photoshop, video editing apps)
- Excellent storytelling and communication skills, both written and visual
- Creativity, strategic mindset, and the ability to adapt to evolving trends.
Benefits
- Flexible working hours compatible with both EMEA and U.S. time zones
- Opportunity to work from home or in a hybrid model
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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