Lead Product Owner driving product initiatives and optimizing delivery processes at SiteMinder. Collaborate with engineering teams to ensure quality outcomes across multiple product portfolios and initiatives.
About the role
- Digital Acquisition Manager leading digital customer acquisition strategies for Emirati Customers. Managing campaigns across channels to drive growth and maximize ROI while collaborating with internal teams.
Responsibilities
- Lead in delivering targets on engagement, acquisition and usage across transactions and service for Emirati Customers.
- Develop and execute digital acquisition strategies across paid channels such as PPC (Google Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), programmatic, and display.
- Manage end-to-end campaign lifecycle: planning, launching, monitoring, analyzing, and optimizing campaigns for maximum performance.
- Collaborate with marketing, product, and analytics teams to align acquisition goals with overall business objectives.
- Analyze campaign data to identify trends, insights, and opportunities for growth.
- Manage budget allocation and bidding strategies to maximize customer acquisition while maintaining CPA and ROAS targets.
- Conduct A/B testing and conversion rate optimization (CRO) to improve campaign effectiveness.
- Stay updated on industry trends, tools, and best practices to ensure competitive advantage.
- Prepare regular reports and present campaign performance and insights to stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience managing digital acquisition campaigns.
- Strong knowledge of digital marketing platforms such as Google Ads, Facebook Business Manager, programmatic platforms, and analytics tools like Google Analytics.
- Proven track record of driving acquisition at scale with a focus on ROI.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Experience with CRM and marketing automation tools is a plus.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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