Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
About the role
- Campaign Manager responsible for managing digital campaigns from setup to billing at Media Plan. Collaborating with cross-functional teams and ensuring campaign success through careful monitoring and analysis.
Responsibilities
- Hands-on work on partner campaigns
- Support for the entire process from initial setup through to final billing
- Manage campaigns confidently and goal-oriented to ensure success
- Responsibility for the setup, execution and controlling of digital campaigns
- KPI monitoring and corresponding reporting
- Derive actions and recommendations for campaign optimization
- Continuous coordination with sales/implementation and tech partners
- Active interface management with adjacent operational teams
- Support consulting in visualizing campaign results and integrating them into client-specific presentations
Requirements
- Experience in digital campaign management at a media agency, on the client side or at a publisher
- Confident handling of common ad servers, DSPs and ads managers of the relevant social media platforms
- Familiar with common digital KPIs across brand and performance objectives
- Knowledge of common measurement methodologies for digital campaigns
- Terms like DCO, Audience Verification, Lookalike Audience or 1st‑party data are familiar to you
- Strong sense of quality and responsibility
- Hands-on mentality and agile working style
- Analytical and structured way of thinking
- Strong communication skills, initiative, self-organization and quick comprehension
- Very good MS Office skills, especially Excel
- Good to very good command of English and German
Benefits
- Flexible working hours
- Remote work
- Birthday leave
- Annual growth budget for personal development — whether training or coaching
- Numerous Media Plan events to strengthen team cohesion
- Contribution to a reduced ecological footprint through sustainable products and social projects
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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