Director of Demand Generation at GoTu, a dental industry innovator. Building and scaling demand generation systems for office - side pipeline and revenue acceleration.
About the role
- Demand Generation Manager at First American driving integrated campaigns for measurable demand across divisions. Leading campaign lifecycle and collaborating with teams to maximize business impact.
Responsibilities
- Translate divisional marketing priorities into scalable demand generation programs
- Build campaign briefs with clear objectives, target audiences, offers, budgets, and KPIs
- Lead integrated campaigns across channels
- Partner with divisional marketing leads to prioritize campaign requests against growth opportunities
- Collaborate with Brand & Creative, Paid Media, SEO/SEM, Ops, and Analytics teams
- Maintain the testing roadmap, ensuring every campaign has a defined learning agenda
- Report on campaign impact against pipeline contribution, CAC, and ROI benchmarks
Requirements
- 5–7 years in demand generation, campaign management, or performance marketing
- Proven ability to design and execute integrated, multi-channel campaigns
- Strong analytical skills, with experience tracking and reporting on campaign KPIs
- Highly organized and proactive
- A growth-oriented marketer who thrives in a culture of testing, learning, and optimization
Benefits
- Medical
- Dental
- Vision
- 401k
- PTO/paid sick leave
- Employee stock purchase plan
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