Campaign Manager optimizing digital marketing campaigns across multiple channels in a dynamic environment. Collaborating with teams to enhance brand connections through digital strategies.
About the role
- Senior Associate managing retail media and paid search campaigns for CPG clients. Collaborating with teams to optimize advertising strategies and deliver actionable insights.
Responsibilities
- Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
- Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
- Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
- Interpret performance reports to provide actionable insights and analysis.
- Ensure campaigns are run to agreed upon best practice guideline.
- Assist and attend both internal and external weekly calls and meetings with clients and vendors.
- Collaborate across our client team and channels.
Requirements
- Strong interest in digital marketing, eCommerce, or retail media
- Solid analytical and problem-solving skills; comfortable working with data to draw insights
- Familiarity with Excel or Google Sheets (e.g., pivot tables, basic formulas, vlookups)
- Clear verbal and written communication skills
- Detail-oriented with strong organizational and time management abilities
- Ability to learn new tools and platforms quickly in a fast-paced environment
- Self-starter attitude with a collaborative mindset
- Digital marketing experience a plus.
- Bachelor's degree preferred.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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