Senior Paid Social Manager managing performance marketing initiatives for a leading trading platform. Focusing on Meta, TikTok, and Google Ads to drive growth and efficiency.
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Hybrid Director, Demand Generation
Posted 13 hours ago
About the role
- Director of Demand Generation at Clio overseeing North American SMB strategies and team development. Driving key growth initiatives and market expansion for legal AI technology.
Responsibilities
- Develop, own, and execute a comprehensive SMB Demand Generation strategy that directly aligns with revenue targets and broader growth goals.
- Develop scalable programs to drive increased growth, launch new channels and initiatives, and optimize existing GTM motions to drive new logo growth.
- Lead and mentor a high-performing team, supporting the adaptation of team structures and operating models to increase execution velocity as the business scales across new verticals.
- Oversee significant marketing budgets and define KPIs to report on performance and business impact to the senior leadership team.
- Drive the growth of Clio’s market share through product expansion and translating Clio’s brand story from the Business of Law to the Practice of Law.
- Work in lockstep with the SMB sales team, Revenue Operations, and the cross-functional Marketing Leadership Team to optimize every stage of the new customer acquisition funnel and translate complex strategy into business impact.
- Champion the use of AI within the Demand Generation team and across the marketing team, helping to adapt internal workflows and strategies to ensure Clio remains AI-forward and responsive to rapid market changes.
Requirements
- 10+ years of B2B SaaS marketing experience, including 5+ years in marketing leadership roles.
- Proven Demand Gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations.
- Strong understanding of Demand Gen nuances and GTM strategies across marketing-led, target account, and PLG motions.
- Demonstrated success in managing high performing teams including hiring, coaching, developing, training and building a pipeline for succession.
- Proven ability in managing large portions of budgets including negotiating and partnering with vendors.
- Excellent ability to collaborate cross-functionally with Sales, Marketing, Revenue Operations, and executive stakeholders.
- Strong understanding of the economics of the different segments to align initiatives and strategies with company objectives on CAC, LTV, and ROAS.
- Exceptional written and verbal communication skills, with a track record of translating complex GTM strategies into business impact.
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- EAP benefits for you and household members, including counseling and online resources
- 401k matching and Child Education Savings
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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