Senior Paid Social Manager managing performance marketing initiatives for a leading trading platform. Focusing on Meta, TikTok, and Google Ads to drive growth and efficiency.
About the role
- Demand Generation Specialist focused on converting leads into opportunities for Emtrain. Collaborating with sales and marketing teams to optimize demand generation strategies.
Responsibilities
- Design and execute top-of-funnel campaigns across Google, LinkedIn, and third-party networks to generate high-intent demand
- Own experimentation and budget allocation across channels to maximize qualified demand and downstream pipeline impact
- Build and optimize automated lifecycle programs in Marketo to convert MQLs into SQLs and opportunities
- Design segmentation and scoring frameworks that prioritize high-propensity leads and route them effectively to sales
- Manage an AI SDR to respond to inbound leads in real time and book meetings
- Build escalation and handoff workflows between marketing, sales, and client success
- Track and report on MQL-to-SQL conversion, meeting rate, opportunity creation, pipeline contribution, and revenue influence
- Build dashboards and attribution models to tie campaigns to downstream revenue impact
- Contribute to structured A/B testing efforts across ads, landing pages, emails, and AI SDR messaging to support conversion rate optimization.
Requirements
- 3+ years in demand generation, lifecycle marketing, or revenue marketing roles in B2B
- Demonstrated experience converting MQLs into opportunities, not just generating leads
- Hands-on experience with marketing automation platforms (Marketo required; Qualified strongly preferred)
- Strong Salesforce aptitude
- Strong analytical skills with experience building dashboards, attribution models, and funnel reporting
- Experience working in lean, fast-moving startup environments with cross-functional teams
- Excellent project management and communication skills
- Strong sense of role ownership and urgent execution
Benefits
- High-impact role at a pivotal growth stage
- Ownership over the full lifecycle—from first click to expansion
- Shape how demand is generated, captured, and converted
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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