SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross-functional teams to enhance visibility and drive traffic in the online channel.
Responsibilities
Mejorar el posicionamiento en buscadores optimizando la arquitectura web, el contenido y otros elementos SEO.
Gestionar y optimizar campañas de Google Ads para incrementar el tráfico cualificado.
Elaborar reportes periódicos sobre métricas clave y detectar insights accionables.
Realizar Keyword Research y análisis de competencia.
Colaborar con Producto y Tecnología para mejorar la experiencia de usuario desde la perspectiva de search.
Trabajar con el equipo de contenido para definir guidelines SEO y garantizar que el contenido esté alineado con las búsquedas.
Requirements
Al menos 2 años de experiencia profesional en roles vinculados a SEO, SEM, Paid Media o Growth Marketing.
Formación en Marketing, Publicidad, Comunicación, Business, Digital Business o disciplinas similares.
Especialización en SEO, SEM, Performance Marketing o E-commerce.
Conocimiento de Microsoft Office (Excel, PowerPoint).
Conocimiento de Google Analytics.
Conocimiento de Shopify.
Conocimientos básicos de herramientas de organización y gestión de tareas.
Imprescindible contar con un nivel de inglés avanzado, tanto oral como escrito.
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