Senior Associate managing retail media and paid search campaigns for CPG clients. Collaborating with teams to optimize advertising strategies and deliver actionable insights.
About the role
- Director of Demand Generation at GoTu, a dental industry innovator. Building and scaling demand generation systems for office-side pipeline and revenue acceleration.
Responsibilities
- Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
- Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
- Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
- Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
- Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
- Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
- Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
- Lead channel diversification efforts to reduce reliance on any single source of growth
- Forecast pipeline impact and support revenue planning in partnership with executive leadership
- Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
- Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
- Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV
Requirements
- 4+ years of experience in B2B demand generation, growth marketing, or revenue marketing leadership
- Proven track record of personally owning and growing pipeline, not just supporting it
- Deep understanding of full-funnel economics, attribution models, and lifecycle management
- Hands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnerships
- Strong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing tools
- Demonstrated vendor management skills with the interpersonal ability to hold partners accountable
- Experience building and leading teams in fast-paced, high-growth environments
- Strong partnership mindset with Sales, Revenue Operations, and Finance
- Bachelor’s Degree or equivalent experience.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Manager of Retail Media and Paid Search responsible for optimizing client marketing on retail platforms. Involved in project execution and reporting to ensure successful campaign outcomes.
Director of Demand Generation at Clio overseeing North American SMB strategies and team development. Driving key growth initiatives and market expansion for legal AI technology.
Demand Generation Specialist focused on converting leads into opportunities for Emtrain. Collaborating with sales and marketing teams to optimize demand generation strategies.
SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross - functional teams to enhance visibility and drive traffic in the online channel.
Growth & Performance Marketing Manager at Aurora Live driving measurable growth in revenue for B2B tech companies through effective marketing strategies. Focused on pipeline and daily execution.
Performance Marketing Specialist optimizing paid media for health - tech startup. Leading campaigns in Meta Ads and Google Ads for generating qualified leads and business growth.
Paid Social Manager at Lovehoney responsible for performance across paid social media platforms. Creating and implementing strategies to drive marketing goals in a creative and data - driven environment.
Working Student for performance marketing in AI - driven communication company Trengo. Assisting in managing paid campaigns and driving measurable growth in a fast - paced environment.
Google Ads Specialist handling strategic planning, execution, and optimization of ad campaigns at Niceshops, an online retailer in Austria. Data - driven approach using tools like Google Analytics and Looker.