GP
Grupo PanvelSenior CRM Analyst
Senior CRM Analyst understanding consumer needs for Hygiene and Beauty products. Managing and executing CRM communications and customer journeys within Salesforce Marketing Cloud.
About the role
- Drive new customer acquisition by introducing TRIC’s solution to growers, following up on leads, and turning interest into long-term contracts.
- Manage a consistent sales outreach process, using CRM tools to track contacts, follow-ups, and progress toward regional sales goals.
- Use TRIC’s case studies, ROI calculators, one-pagers, and demo scripts to guide conversations and educate farmers about our value.
- Serve as the ongoing relationship manager for assigned accounts—checking in regularly, coordinating demos, and ensuring strong communication.
- Coordinate and host on-farm demos and field visits, working with growers, field managers, and PCAs to show TRIC’s robots in action.
- Build trust and visibility by attending community events, grower meetings, and industry gatherings on behalf of TRIC.
- Help plan and run TRIC-hosted and other industry specific events, such as field days, open demos, and farmer workshops.
- Capture customer feedback and assist in developing testimonials, case studies, and referrals.
- Maintain a deep understanding of TRIC’s service model, pricing, operational logistics, and current field performance so you can represent it clearly to customers.
- Collaborate with the business development and operations teams to ensure a smooth customer experience from sale to deployment.
Requirements
- 3–7 years of experience in agricultural sales, customer success, or territory management, preferably in specialty crops.
- Familiarity with the strawberry industry in California and existing relationships with growers or PCAs is a strong plus.
- A clear, confident communicator with a track record of building trust and closing deals in person.
- Experience using sales tools (e.g., HubSpot, Salesforce) to manage pipeline, follow-ups, and customer data.
- Ability to guide on-farm conversations about cost, ROI, and operational logistics with both growers and field crews.
- Comfortable working independently in a fast-paced, startup environment.
- Knowledge of pest and disease control practices is helpful but not required.
- Spanish language skills are a plus.
Benefits
- Benefits including medical, vision, dental, and 401k
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