Marketing Manager for DACH region at Menicon. Planning and executing marketing campaigns for Key Account customers in Germany, Austria, and Switzerland.
About the role
- Customer Marketing Manager developing campaigns to enhance customer engagement at Togetherwork, fostering loyalty and product adoption in the SaaS industry.
Responsibilities
- Design, launch, and optimize customer-focused marketing campaigns that drive adoption, retention, engagement, and upsell opportunities.
- Partner with customer success, product, and sales teams to understand customer needs and deliver timely, relevant content across email, in-app, webinars, and community platforms.
- Develop customer journeys and nurture programs that increase adoption of features, encourage renewals, and support account growth.
- Create and manage customer communication plans around product updates, training, and new features to drive awareness and usage.
- Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.
- Support the creation of customer advocacy initiatives, including case studies, testimonials, and referral programs.
- Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.
- Stay current with best practices in customer lifecycle marketing, embedded financial systems, and SaaS retention strategies.
- Apply Agentic Marketing tools to streamline production, personalize campaigns, and improve speed-to-value—safely and measurably.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 3+ years of experience in customer marketing, lifecycle marketing, or demand generation within a SaaS or technology company.
- Strong understanding of customer engagement and retention strategies across multiple channels.
- Familiarity with embedded financial systems or adjacent industries is strongly preferred.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) and CRM systems.
- Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
- Analytical mindset with experience tracking and reporting on campaign performance, churn, and growth metrics.
- Collaborative team player with the ability to work across departments and influence without direct authority.
Benefits
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- Basic Life
- 401(k) option with 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company paid holidays
- 6 weeks paid parental leave
- Pet Insurance
- Medical Travel Benefits
- Infertility Benefits
- Teladoc
- Employee Assistance Program
- Wellness Benefits & Engagement Platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Marketing Manager at Logicc focusing on the implementation of data - driven marketing across various channels in a dynamic startup environment.
Chef de Projet IT responsible for managing IT project scopes, implementation, and reporting in the Commerce & Marketing division of Sodiaal.
Customer Performance Manager at an automotive tech company focusing on remarketing across multiple EU markets. Partnering with fleets and OEMs to improve wholesale performance and digital tool adoption.
Part - time Marketing Manager developing marketing strategies for M&A initiatives at The CAM Collective. Collaborating with senior leadership and managing multiple marketing projects.
Marketing Manager for U.S. Cori Knees executing strategies in the digital surgical market. Collaborating across teams to drive revenue growth and market presence while managing product lines.
Director of Provider Marketing at GoTu, leading professional supply growth and engagement strategies for dental professionals. Overseeing recruitment marketing and lifecycle programs in a high - growth environment.
Field Marketing Manager developing and executing strategy across UK, Benelux, and Nordics for Insider One. Focused on demand generation, events, and local marketing activities.
Global Partner Marketing Manager at Insider One focusing on driving partner marketing initiatives. Leading co - marketing strategies and optimizing performance for global partnerships.
Manage partner marketing initiatives at Insider One, a leading marketing platform with global reach. Strengthen relationships and drive co - marketing programs with technology partners.