Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- Customer Marketing Manager developing campaigns to enhance customer engagement at Togetherwork, fostering loyalty and product adoption in the SaaS industry.
Responsibilities
- Design, launch, and optimize customer-focused marketing campaigns that drive adoption, retention, engagement, and upsell opportunities.
- Partner with customer success, product, and sales teams to understand customer needs and deliver timely, relevant content across email, in-app, webinars, and community platforms.
- Develop customer journeys and nurture programs that increase adoption of features, encourage renewals, and support account growth.
- Create and manage customer communication plans around product updates, training, and new features to drive awareness and usage.
- Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.
- Support the creation of customer advocacy initiatives, including case studies, testimonials, and referral programs.
- Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.
- Stay current with best practices in customer lifecycle marketing, embedded financial systems, and SaaS retention strategies.
- Apply Agentic Marketing tools to streamline production, personalize campaigns, and improve speed-to-value—safely and measurably.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 3+ years of experience in customer marketing, lifecycle marketing, or demand generation within a SaaS or technology company.
- Strong understanding of customer engagement and retention strategies across multiple channels.
- Familiarity with embedded financial systems or adjacent industries is strongly preferred.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) and CRM systems.
- Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
- Analytical mindset with experience tracking and reporting on campaign performance, churn, and growth metrics.
- Collaborative team player with the ability to work across departments and influence without direct authority.
Benefits
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- Basic Life
- 401(k) option with 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company paid holidays
- 6 weeks paid parental leave
- Pet Insurance
- Medical Travel Benefits
- Infertility Benefits
- Teladoc
- Employee Assistance Program
- Wellness Benefits & Engagement Platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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