CRM Analyst creating customer segmentation and insights to optimize marketing campaigns. Working at Pernambucanas in a hybrid model to enhance customer satisfaction.
About the role
- CRM Specialist responsible for executing multi-channel campaigns in iGaming. Working closely with cross-functional teams to enhance customer engagement and retention.
Responsibilities
- Build and execute multi-channel CRM campaigns (email, SMS, push notifications, onsite messaging) to drive conversion, retention, and reactivation across multiple brands and markets.
- Support the CRM Manager in the planning, coordination, and scheduling of campaign activities, ensuring alignment with strategic goals and timelines.
- Work hands-on with various CRM platforms and tools to deliver campaigns on time and to the highest standards.
- Collaborate with data, product, and frontend teams to optimise campaign performance and improve user journeys.
- Monitor, analyse, and report on CRM performance metrics to identify opportunities for improvement.
- Continuously test, measure, and refine CRM initiatives using data insights and customer behaviour trends.
- Support the implementation of customer lifecycle strategies, ensuring alignment with client and business goals.
- Help to maintain campaign calendars, ensuring consistent and timely communications across brands and markets.
- Ensure compliance with relevant regulations and internal guidelines across all CRM communications.
- Assist in developing and improving processes for greater efficiency and campaign effectiveness.
- Understand key business KPIs such as ARPU, retention, NGR and bonus cost, and use these to guide campaign strategy.
- Support initiatives that drive customer lifetime value and maximise ROI.
- Provide insights and recommendations to improve CRM strategy performance across all serviced brands.
Requirements
- At least 1 year experience in CRM campaign execution or management within a fast-paced, data-driven environment (iGaming experience essential).
- Hands-on experience with CRM and marketing automation tools (e.g. Optimove, Symplify, Smartico or similar).
- Understanding of customer segmentation, lifecycle management, and campaign analytics.
- Excellent organisational and multitasking skills, with the ability to meet tight deadlines.
- Analytical mindset with experience in campaign reporting and data interpretation.
- Strong collaboration skills, working effectively with cross-functional teams (data, product, design, frontend).
- Excellent written and verbal communication skills in English.
- Commercial awareness with an understanding of how CRM contributes to business success.
- A strong team player with a positive attitude and passion for customer engagement.
- Proactive, detail-oriented, and eager to learn and grow within a dynamic team.
- Creative thinker who enjoys testing new ideas and approaches.
- Additional languages are considered an asset.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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