(Co-)lead the selection and implementation of the new CRM system (from requirements analysis to go-live)
Strategically develop and optimize CRM usage to achieve marketing and sales objectives
Analyze, define and implement more efficient, data-driven processes in marketing and sales (e.g., lead management, pipeline management, reporting)
Train and actively support marketing and sales staff in using the new system and the optimized processes
Ensure data quality and consistency in the CRM system
Create meaningful dashboards and reports to enable informed decision-making, identify performance bottlenecks and work with marketing to define appropriate target groups
Serve as the Omnichannel Manager within the BMDS circle as a central coordination function
Administer, configure and maintain the current and, later, the new CRM system (user management, permissions, customization)
Requirements
Completed Master's degree in business administration, business informatics, or a comparable field with a focus on marketing, sales or information systems
Several years of solid experience in CRM administration as well as active involvement/leadership in CRM implementations
Proficient with CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, etc.)
Deep understanding of database structures and system integrations
Ability to interpret complex data, identify root causes and derive clear, actionable recommendations for management and teams
Strong facilitation and persuasion skills and the ability to act as a bridge between IT, marketing and sales, engaging all stakeholders
Structured, independent working style and the drive to not only manage processes but fundamentally improve them
Benefits
Flat hierarchies and open communication, enabling your personal development and contributing to the continuous improvement of our services
Unlimited coffee, tea & water during working hours
Regular team events to foster team spirit — we are stronger together
Option to work remotely (mobile office)
Birthday gift — because you're special
Company pension plan — think ahead for tomorrow
Subsidy for computer glasses — to keep your vision clear
E-bike/bike leasing — cycle to work
eGym Wellpass — because when you're well, we're well
Special leave for various occasions such as birth, marriage, bereavement
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