Hybrid CRM Manager

at MERKUR BETS

• Job title: CRM Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, St Julians, Malta

About the role

• CRM Manager enhancing customer relationships at MERKUR BETS Malta Ltd. Driving business growth through strategic CRM initiatives and effective campaign management.

Responsibilities

• Create and roll out effective CRM campaigns and strategies aimed at increasing customer engagement, retention, and long-term value.
• Plan and execute marketing campaigns across multiple channels, including onsite, email, SMS, and push notifications.
• Use data and insights to continuously improve campaign performance and user interaction.
• Work closely with data teams to build targeted and data-driven CRM initiatives.
• Develop tailored engagement strategies for each player value segment to strengthen loyalty and retention.
• Coordinate with marketing, product, and operations teams to ensure CRM activities align with wider business goals whilst keeping in mind relevant regulations (e.g., GDPR) and internal policies.
• Keep an eye on market trends and competitor actions to keep CRM efforts innovative and competitive.

Requirements

• Experience in a similar role within the iGaming industry.
• Fluency in German and English are required.
• Additional languages are a plus.
• Hands-on experience working with CRM platforms, campaign tools, and segmentation methodologies.
• A strong interest in sports and betting, and strong understanding of the online sports betting industry.
• Comfortable working with key financial KPIs with strong skills in analytics, reporting, and performance measurement.
• Experienced in A/B testing, marketing automation, and executing multi-channel campaigns.
• Strong project management skills with the ability to collaborate effectively across departments.
• Ability to multi-task, prioritise and collaborate effectively across different functions in a fast-paced and dynamic work environment.
• An innovative thinker who brings fresh ideas to the table, takes initiative, and thrives both independently and in collaborative environments.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid work model with opportunities for remote work.
• Professional development and training programs.
• Health and wellness benefits.
• Opportunities for career advancement within a growing company.
• Collaborative and inclusive work environment.