Senior SCRM Analyst at Leidos supporting enterprise data and analytics programs. Involves Cyber Supply Chain Risk Management and collaboration with governmental partners.
About the role
- CRM Manager enhancing customer relationships at MERKUR BETS Malta Ltd. Driving business growth through strategic CRM initiatives and effective campaign management.
Responsibilities
- Create and roll out effective CRM campaigns and strategies aimed at increasing customer engagement, retention, and long-term value.
- Plan and execute marketing campaigns across multiple channels, including onsite, email, SMS, and push notifications.
- Use data and insights to continuously improve campaign performance and user interaction.
- Work closely with data teams to build targeted and data-driven CRM initiatives.
- Develop tailored engagement strategies for each player value segment to strengthen loyalty and retention.
- Coordinate with marketing, product, and operations teams to ensure CRM activities align with wider business goals whilst keeping in mind relevant regulations (e.g., GDPR) and internal policies.
- Keep an eye on market trends and competitor actions to keep CRM efforts innovative and competitive.
Requirements
- Experience in a similar role within the iGaming industry.
- Fluency in German and English are required.
- Additional languages are a plus.
- Hands-on experience working with CRM platforms, campaign tools, and segmentation methodologies.
- A strong interest in sports and betting, and strong understanding of the online sports betting industry.
- Comfortable working with key financial KPIs with strong skills in analytics, reporting, and performance measurement.
- Experienced in A/B testing, marketing automation, and executing multi-channel campaigns.
- Strong project management skills with the ability to collaborate effectively across departments.
- Ability to multi-task, prioritise and collaborate effectively across different functions in a fast-paced and dynamic work environment.
- An innovative thinker who brings fresh ideas to the table, takes initiative, and thrives both independently and in collaborative environments.
Benefits
- Competitive salary and performance-based bonuses.
- Flexible hybrid work model with opportunities for remote work.
- Professional development and training programs.
- Health and wellness benefits.
- Opportunities for career advancement within a growing company.
- Collaborative and inclusive work environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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