Developing and executing canvas strategies aimed at guiding users through their product journey.
Collaborating with cross-functional teams to create engaging and informative canvas content, including emails, in-app messages, and educational materials.
Leveraging data analytics to gain insights into user engagement patterns and preferences.
Generating reports and providing recommendations to enhance canvas performance.
Analyzing user behavior and feedback to continually optimize canvas activities.
Monitoring engagement metrics and user interactions to identify opportunities for improvement.
Using customer segmentation strategies to tailor canvases to different user segments.
Implementing personalization tactics to enhance the relevance and effectiveness of canvas content.
Requirements
Extensive Experience: you have at least 4 years of related experience in CRM Consumer and Lifecycle Marketing.
Tool Expertise: you have deep knowledge in CRM tools and marketing automation platforms (Braze is a plus).
Creative Mindset: You have a strong creative thinking and the ability to develop engaging content that captures attention.
Structured Communication: You are able to communicate in a structured and convincing manner, adapting your style to build trust positively and professionally with various stakeholders.
Impact & Ownership: You are results-oriented, bring an entrepreneurial spirit to your tasks, and are visibly passionate about your work.
Analytical Mindset: You have an analytical viewpoint and the ability to analyse complex data, translating them directly into actionable insights and strategic recommendations.
Benefits
Unlimited paid time off
Psychological support & mental health webinars with Serenis
Flexible hybrid working system
Extended parental leave
Childcare leave
Professional development programmes
Internal mobility program
Language classes with Preply
Internal workshops & training
Stock Option Plan (with additional grants often provided based on performance)
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