Hybrid CRM/Live Ops Manager

at applike group

• Job title: CRM/Live Ops Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Hamburg, Germany

About the role

• CRM / Live Ops Manager for JustDice designing LiveOps systems and executing campaigns. Focused on improving user engagement and retention in mobile gaming apps with cross-team collaboration.

Responsibilities

• Set a CRM & user engagement vision spanning activation, retention, monetization; ensure execution is aligned with your vision and bring the rest of the org along.
• Own the LiveOps calendar and execute campaigns per week across apps and key markets, ensuring alignment with product and monetization goals.
• Define user segments and lifecycle stages to deliver personalized journeys for onboarding, retention, churn prevention, and reactivation.
• Operate and optimize communication channels (push, in-app, email), ensuring relevant, timely, and high-quality messaging.
• Manage campaign setup, targeting, triggers, and QA using Pushwoosh (or similar platforms), with minimal tech support.
• Run A/B and multivariate tests to optimize copy, rewards, timing, and mechanics, measuring uplift on KPIs such as ARPU, retention, and churn.
• Collaborate with product teams to design scalable, reusable systems (e.g. configurable boosters, reactivation templates) that reduce dependency on development.
• Conduct competitive research and propose at least one new LiveOps mechanic or campaign idea each month.
• Prepare concise post-campaign reports, documenting results, insights, and recommendations.
• Lead seasonal and themed events (e.g. Black Friday, Christmas), coordinating cross-app efforts.
• Reactivate lapsed or churned users through data-driven win-back campaigns.
• Ensure compliance with user privacy, opt-ins/opt-outs, and communication best practices.
• Share learnings, benchmarks, and process documentation to improve team efficiency and scalability.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent work experience.
• 3+ years of experience in CRM, LiveOps, or lifecycle marketing, Preferably within the mobile gaming or mobile app industry.
• Proven track record of improving user engagement, retention, and monetization through targeted campaigns.
• Hands-on experience with Pushwoosh or similar engagement platforms (e.g. Braze, Leanplum, Airship, OneSignal, Iterable) is required.
• Strong analytical skills; ability to interpret campaign data and user behavior to drive decisions.
• Familiarity with A/B testing, funnel analysis, and cohort tracking.
• Comfort working with data and analytics tools (e.g. Amplitude, Mixpanel, Looker, Tableau, Google Analytics).
• Excellent project management and organizational skills, capable of running multiple campaigns simultaneously.
• Strong communication and cross-functional collaboration skills.
• Proactive, detail-oriented, and adaptable in a fast-paced environment.

Benefits

• Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skillset and achieve your career goals.
• Easy Arrival to justDice: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at adjoe in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
• Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
• Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment, fun open spaces, and a large variety of snacks and drinks.
• Join the Community: Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.