Customer Engagement Specialist enhancing the customer journey at Perry Homes. Managing digital leads and ensuring high - quality customer experiences across platforms.
About the role
- Team Lead CRM responsible for strategic and operational management of customer relationship management at BLUME2000. Leading a team and developing innovative campaigns for customer loyalty.
Responsibilities
- Responsibility for both operational and strategic CRM management
- Management and further development of campaign management – including automation, segmentation and personalization
- Functional and disciplinary leadership of the CRM team
- Close collaboration with shop management, performance marketing, brand marketing, IT and category management
- Design of cross-channel CRM experiences
- Day-to-day responsibility and active contribution to key projects
- Driving data-driven processes and leveraging technical capabilities (e.g. DWH, CRM systems)
- Ensuring the development and scaling of the BLUMECARD loyalty program
Requirements
- Completed degree – ideally with a focus on CRM, Marketing or Data Management
- Extensive experience with CRM systems – ideally Emarsys
- Initial leadership experience in a CRM, campaign management or loyalty environment
- Passion for (customer) data and technology
- Analytical thinking and a data-driven approach to decision-making
- Strong communication skills, team player and excellent organizational abilities
- Independent, structured and solution-oriented working style
- Fluent German (written and spoken), at least C1 (CEFR)
Benefits
- One day of remote work per week
- Flexible working hours to support your work–life balance
- Culinary perks: free breakfast and subsidized lunch in our “EssBar” at the Norderstedt office
- Modern workstations, co-working spaces and innovative, green meeting rooms
- Flat hierarchies, an open corporate culture and exciting projects
- 20% employee discount + regular seasonal cut flowers, plants and home décor items for your home
- Wellpass membership for your health and wellbeing and attractive discounts via the Corporate Benefits platform
Job title
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Not specified
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