Hybrid CRM Executive

at Vivobarefoot

• Job title: CRM Executive
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, BarleyWood, United Kingdom

About the role

• CRM Executive responsible for executing Vivobarefoot's global CRM marketing strategy across email, SMS, and loyalty programs to deepen community relationships. Collaborating with cross-functional teams to optimize campaigns and enhance customer experiences.

Responsibilities

• Drive the implementation and optimisation of Vivobarefoot’s global CRM marketing across email, SMS, referral and loyalty programs.
• Help deepen relationships with global community while championing CRM channel performance.
• Own the execution and optimisation of CRM marketing strategy across email, SMS, refer a friend, and web touchpoints.
• Plan and execute CRM campaigns across channels email, SMS, and web, managing a global CRM calendar.
• Align campaigns with brand & product marketing calendars.
• Project manage the creative process to generate content for each CRM touchpoint.
• Monitor campaign performance for continuous improvement, including the use of A/B testing.
• Use customer data to create detailed customer segments.
• Target customer segments with personalised offers, content and campaigns.
• Maintain CRM databases to ensure clean, accurate, and updated customer data.
• Collaborate with CRM team to derive insights from CRM data.
• Track key KPIs related to CRM channel engagement and CRM conversion rates.
• Prepare weekly and monthly reports to represent insights shared amongst business stakeholders.
• Collaborate with brand, product, design, ecommerce, merchandise and tech teams to align planned CRM campaigns.

Requirements

• 2-3 years’ experience in CRM in a D2C e-commerce or retail brand.
• Hands on experience with CRM/email marketing tools like Bloomreach, Salesforce, Ometria, Klaviyo
• Experience with analytics tools such as Google Analytics, Looker Studio or Tableau, a plus
• Proven experience of self-managing and implementing email & SMS campaigns
• Understanding of customer lifecycle stages and how to influence behaviour through messaging & email content design
• Confident applying customer segmentation, and tailoring personalised email & SMS content
• Proven proficiency in analysing campaign performance, and using data to optimise results; familiarity with A/B testing
• Hands on experience with managing email marketing for multiple markets/languages, a plus (not mandatory)
• Thrive in a fast-paced environment, comfortable to pivot and adapt plans in real time
• Excited by Vivobarefoot’s mission and want your work to contribute to something bigger than commerce.

Benefits

• Not specified