Customer Success Associate enhancing value delivery and engagement for a global customer success organization. Focused on account infrastructure, program enablement, and operational excellence in a tech company.
About the role
- CRM Executive responsible for executing Vivobarefoot's global CRM marketing strategy across email, SMS, and loyalty programs to deepen community relationships. Collaborating with cross-functional teams to optimize campaigns and enhance customer experiences.
Responsibilities
- Drive the implementation and optimisation of Vivobarefoot’s global CRM marketing across email, SMS, referral and loyalty programs.
- Help deepen relationships with global community while championing CRM channel performance.
- Own the execution and optimisation of CRM marketing strategy across email, SMS, refer a friend, and web touchpoints.
- Plan and execute CRM campaigns across channels email, SMS, and web, managing a global CRM calendar.
- Align campaigns with brand & product marketing calendars.
- Project manage the creative process to generate content for each CRM touchpoint.
- Monitor campaign performance for continuous improvement, including the use of A/B testing.
- Use customer data to create detailed customer segments.
- Target customer segments with personalised offers, content and campaigns.
- Maintain CRM databases to ensure clean, accurate, and updated customer data.
- Collaborate with CRM team to derive insights from CRM data.
- Track key KPIs related to CRM channel engagement and CRM conversion rates.
- Prepare weekly and monthly reports to represent insights shared amongst business stakeholders.
- Collaborate with brand, product, design, ecommerce, merchandise and tech teams to align planned CRM campaigns.
Requirements
- 2-3 years’ experience in CRM in a D2C e-commerce or retail brand.
- Hands on experience with CRM/email marketing tools like Bloomreach, Salesforce, Ometria, Klaviyo
- Experience with analytics tools such as Google Analytics, Looker Studio or Tableau, a plus
- Proven experience of self-managing and implementing email & SMS campaigns
- Understanding of customer lifecycle stages and how to influence behaviour through messaging & email content design
- Confident applying customer segmentation, and tailoring personalised email & SMS content
- Proven proficiency in analysing campaign performance, and using data to optimise results; familiarity with A/B testing
- Hands on experience with managing email marketing for multiple markets/languages, a plus (not mandatory)
- Thrive in a fast-paced environment, comfortable to pivot and adapt plans in real time
- Excited by Vivobarefoot’s mission and want your work to contribute to something bigger than commerce.
Benefits
- Not specified
Job title
Job type
Experience level
Salary
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Degree requirement
Tech skills
Location requirements
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