CRM Analyst responsible for managing user communication journeys at OLX's digital marketplace. Collaborating with Product, Tech, and Marketing teams for personalized user engagement.
About the role
- CRM & E-Mail-Marketing Manager developing effective marketing strategies for health-related products at embelly. Focus on automation, customer journeys, and collaboration with multiple teams.
Responsibilities
- CRM, Email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
- Development of targeted customer journeys for customers & partners
- Segmentation, A/B testing, performance analysis and more with a focus on retention & reactivation
- Collaboration & coordination
- Close alignment with Marketing, Design, Product & Copywriting
- Briefings & sparring for content, landing pages and lead campaigns
- Management of CRM processes using HubSpot, Typeform and Gorgias
Requirements
- Minimum 2 years of experience in CRM or email marketing (DTC or health sector a plus)
- Strong knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
- You think in funnels, love automation and find pragmatic solutions
- Good balance of analytical thinking and creative intuition
- Self-responsible, hands-on and proactive – you don’t wait for tasks
- Fluent German (C1) & good English
- Bonus: copywriting skills or background in health topics
Benefits
- Meaningful work: we help people with real ailments
- Exciting challenges: technical, strategic and content-related
- Visibility & responsibility: you make a real impact
- Freedom & influence: your ideas count
- Strong learning curve & exchange: work with experts from medicine, marketing & product
- Flexible working hours, home office & friendly team atmosphere
- Dog-friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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