Manage and maintain the CRM system while supporting students in their educational journey at DataSmart Point Academy. Collaborate with partners and contribute to the sales and consulting process.
About the role
- CRM & E-Mail-Marketing Manager developing effective marketing strategies for health-related products at embelly. Focus on automation, customer journeys, and collaboration with multiple teams.
Responsibilities
- CRM, Email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
- Development of targeted customer journeys for customers & partners
- Segmentation, A/B testing, performance analysis and more with a focus on retention & reactivation
- Collaboration & coordination
- Close alignment with Marketing, Design, Product & Copywriting
- Briefings & sparring for content, landing pages and lead campaigns
- Management of CRM processes using HubSpot, Typeform and Gorgias
Requirements
- Minimum 2 years of experience in CRM or email marketing (DTC or health sector a plus)
- Strong knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
- You think in funnels, love automation and find pragmatic solutions
- Good balance of analytical thinking and creative intuition
- Self-responsible, hands-on and proactive – you don’t wait for tasks
- Fluent German (C1) & good English
- Bonus: copywriting skills or background in health topics
Benefits
- Meaningful work: we help people with real ailments
- Exciting challenges: technical, strategic and content-related
- Visibility & responsibility: you make a real impact
- Freedom & influence: your ideas count
- Strong learning curve & exchange: work with experts from medicine, marketing & product
- Flexible working hours, home office & friendly team atmosphere
- Dog-friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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