CRM & E-Mail-Marketing Manager developing effective marketing strategies for health-related products at embelly. Focus on automation, customer journeys, and collaboration with multiple teams.
Responsibilities
CRM, Email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
Development of targeted customer journeys for customers & partners
Segmentation, A/B testing, performance analysis and more with a focus on retention & reactivation
Collaboration & coordination
Close alignment with Marketing, Design, Product & Copywriting
Briefings & sparring for content, landing pages and lead campaigns
Management of CRM processes using HubSpot, Typeform and Gorgias
Requirements
Minimum 2 years of experience in CRM or email marketing (DTC or health sector a plus)
Strong knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
You think in funnels, love automation and find pragmatic solutions
Good balance of analytical thinking and creative intuition
Self-responsible, hands-on and proactive – you don’t wait for tasks
Fluent German (C1) & good English
Bonus: copywriting skills or background in health topics
Benefits
Meaningful work: we help people with real ailments
Exciting challenges: technical, strategic and content-related
Visibility & responsibility: you make a real impact
Freedom & influence: your ideas count
Strong learning curve & exchange: work with experts from medicine, marketing & product
Flexible working hours, home office & friendly team atmosphere
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