Hybrid Copywriter

at Insight Value

• Job title: Copywriter
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: R$4,000 per month
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Cuiaba, Brazil

About the role

• Copywriter focused on producing persuasive texts for various marketing channels such as landing pages and social media. Collaborative role with design and social media teams for content consistency.

Responsibilities

• Produce persuasive copy for campaigns (landing pages, ads, emails, video scripts).
• Review and optimize copy for social media and corporate materials.
• Create narratives and storytelling for courses, presentations, and marketing and influencer campaigns.
• Run A/B tests on headlines, calls-to-action, and email sequences.
• Support the design, traffic, and social media teams to ensure consistency of tone of voice.

Requirements

• Creativity and mastery of copywriting techniques (AIDA, PAS, Storytelling, 4U’s).
• Proven experience in digital marketing, launches, or B2C and/or B2B sales.
• Excellent written Portuguese, with clarity, strong persuasive ability, and attention to detail.
• Ability to handle multiple tasks and tight deadlines.
• Plus: experience writing copy for education and online courses.

Benefits

• Opportunity for professional growth in a fast-growing company;
• Dynamic and collaborative work environment;
• Ongoing training and professional development;
• Contracting under PJ (contractor) arrangement.