Copywriter and Creative Concepter for HOLY Energy, supporting European expansion and creating engaging content. Collaborate on concepts, headlines, and viral marketing strategies.
About the role
- Copywriter optimizing checkout pages for LawDepot's eCommerce platform. Collaborating with teams to improve conversion rates through persuasive, user-focused copy.
Responsibilities
- Create and optimize checkout pages for a large-scale eCommerce website, with a focus on conversion rate optimization (CRO) and customer lifetime value
- Write persuasive, concise, and user-focused copy that guides customers confidently through the checkout journey
- Structure and refine page elements to improve clarity, usability, and performance
- Communicate pricing, subscriptions, and value propositions clearly and effectively
- Implement copy and design updates using our internal content management system (CMS), ensuring accuracy and attention to detail
- Research checkout best practices, competitor strategies, pricing approaches, and user behavior to uncover optimization opportunities
- Design and execute A/B tests to evaluate and improve checkout performance
- Analyze experiment results, usage data, and customer segments to inform future decisions
- Collaborate with analysts, UX designers, product owners, and specialists to plan and prioritize initiatives
- Coordinate with IS teams to support implementations outside the CMS
- Communicate progress, insights, and recommendations to stakeholders
Requirements
- Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or other relevant fields
- Experience with conversion focused copywriting
- Understanding of consumer psychology, online marketing, and conversion optimization
- Excellent written and verbal communication skills
- Strong editing skills to ensure clarity, consistency, and readability of material
- Ability to convey complicated information in a succinct way and adjust writing style based on audience
- Strong research and analytical skills
- Ability to identify opportunities and suggest new ideas
- Self-driven, with the ability to work collaboratively with cross-functional teams
- Ability to learn new tools quickly (ex. content management systems)
- Organizational skills to manage multiple projects and meet deadlines
- High attention to detail and a commitment to delivering quality work
- Experience with front end tools and basic web technologies such as HTML, CSS, and JavaScript (Great if you have it and we’ll help you learn if you don’t)
- Comfort iterating on visual experiments using CSS (Great if you have it and we’ll help you learn if you don’t)
- Experience with A/B testing for funnel optimization (Great if you have it and we’ll help you learn if you don’t)
- Technical or UX writing experience (Great if you have it and we’ll help you learn if you don’t)
- Knowledge of CRO best practices and content optimization strategies (Great if you have it and we’ll help you learn if you don’t)
Benefits
- Comprehensive health and dental benefits, plus an additional Health Care Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
- Casual work environment
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
- Free and easily accessible parking
- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
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