Copywriter crafting engaging scripts and copy for SURI's sustainable oral care campaigns. Collaborating with creative teams to shape narratives and build high-performing ads across channels.
Responsibilities
Translate campaign propositions into best-in-class ads that can travel across multiple channels
Write standout scripts for video campaigns across TV, YouTube, and paid social
Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
Create channel-native work that fits the platform while maintaining brand polish
Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
Work closely with creative, growth, and production teams to bring campaigns to life
Build creative iterations based on performance data, without losing craft or originality
Maintain a consistently premium tone and emotional resonance across formats
Requirements
A strong storyteller with proven scriptwriting craft
Experience writing for polished, brand-led video placements (TV / YouTube style work)
Ability to adapt the same core idea into multiple lengths and formats (6s → 30s+)
A sharp short-form writer who can land a single line that does all the work
Strong grasp of advertising fundamentals, and how creative impacts results
Comfortable shaping ideas early — positioning, hooks, tone, and narrative structure
Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits
Central London offices- based in London Bridge; a stone’s throw from Borough Market
Monthly social events
Hybrid working - up to 2 days working from home each week
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