Copywriter optimizing checkout pages for LawDepot's eCommerce platform. Collaborating with teams to improve conversion rates through persuasive, user - focused copy.
About the role
- Conversion Copy Writer optimizing texts for digital customer journeys at PostFinance. Collaborating with cross-functional teams to improve conversion rates through effective copy.
Responsibilities
- You optimize copy across our digital customer journeys
- You analyze existing website and newsletter copy
- You develop action-driving text variants
- You work in a data-driven way using analytics insights
- You support the definition and interpretation of relevant marketing KPIs
- You strengthen SEO performance through keyword research and content briefings
- You collaborate closely with SEO, Performance Marketing, Analytics, UX/Content and other stakeholders
Requirements
- Proven experience writing and optimizing high-converting copy (websites, landing pages, email/newsletters, microcopy)
- Confident handling of data and analytics tools (especially Google Analytics; additional tools are a plus)
- Understanding of marketing KPIs, customer journeys and funnel logic
- Basic SEO knowledge including keyword research and content optimization
- Communicative, team-oriented and strong in cross-disciplinary collaboration
- Independent, structured and goal-oriented working style
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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