Copywriter optimizing checkout pages for LawDepot's eCommerce platform. Collaborating with teams to improve conversion rates through persuasive, user - focused copy.
About the role
- Bilingual Marketing Copywriter creating engaging content for advisors across Canada. Collaborating with teams to deliver impactful marketing strategies in a fast-paced environment.
Responsibilities
- Collaborate with designers, strategy teams and subject matter experts to write content that influences audiences across different media, including targeted email, web, social and video
- Deliver content that helps advisors across Canada connect with and earn Clients by writing and editing their personalized marketing tactics
- Write in French and English to consistently capture the Sun Life brand voice that is “relentlessly human” as well as relatable, simple and clever
- Review and edit content for Quebec Market adaptation
- Review advisors' website content for accuracy and brand voice in both French and English
- Create benefit-oriented, compliant and error-free work that adheres to Canadian Press style as well as UX and behaviour economics principles
- Identify new content opportunities that stand out from competitors and align with content calendar activities — to deliver powerful, relevant and cohesive storytelling across all channels
- Test and learn to effectively optimize marketing performance through innovative nurture and drip campaigns, A/B testing, segmentation and audience targeting
- Champion advisor and Client marketing and sales approaches and recommend new ways to achieve business and marketing objectives
Requirements
- Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide
- Post-secondary education in marketing, journalism or communication-related field or relevant work experience
- Minimum 3-5 years’ experience in marketing promotions roles with copywriting experience
- Proven experience creating content for social (organic and paid), web and email
- Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
Benefits
- Flexible Benefits from the day you join to meet the needs of you and your family
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