Content Strategy Supervisor at W3haus responsible for developing social media strategies connecting storytelling and trends to elevate beauty brands. Collaborating with creative and data teams for cohesive digital content delivery.
Responsibilities
Develop and oversee social media content strategies for Wella brands, connecting storytelling, innovative formats, and trends.
Translate the brand’s strategic territories into guidelines that guide editorial streams, campaigns, and special projects.
Collaborate closely with creative, data, and media teams to ensure message consistency, format optimization, and application of digital best practices.
Work within multidisciplinary squads, facilitating alignment between teams and ensuring strategic deliverables focused on results.
Monitor content performance, using data to provide recommendations that continuously improve the effectiveness of initiatives.
Mentor and support the development of the content strategy team, fostering a culture of learning and continuous growth.
Requirements
Solid experience in planning and content strategy for social media, ideally at agencies serving the beauty sector.
Deep knowledge of the digital ecosystem and the unique dynamics of social platforms.
Strong connection to and interest in the beauty industry and related consumer behavior.
Ability to translate data and cultural trends into creative, practical strategic actions.
Collaborative mindset, comfortable working in squads and coordinating integrated deliveries across different areas.
Clear communication skills, with the ability to present insights and proposals in an objective and engaging manner.
Experience with social listening tools and digital data analysis.
Benefits
Hybrid work model with 3 days in the office at the location near Shopping Eldorado, São Paulo – SP.
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