Marketing Manager crafting content and community strategies at Abby Care for family caregiving. Driving growth through innovative content and community engagement initiatives.
About the role
- Content Development Specialist developing engaging legal content for publication in electronic and print formats. Collaborating with teams to meet market needs and enhance usability.
Responsibilities
- Builds understanding of market and customer needs for content in all formats
- Develops knowledge of devices and platforms; able to anticipate content rendering issues and guide authors in preparing content for maximum benefit to customers
- Consults with content strategists, sales/marketing, and customers; attends national society meetings and author meetings; conducts market research on selected projects
- Plans/develops content for electronic and print delivery that meets market needs, is superior to competing content, and increases product market share
- Analyzes competing products with content strategists; drafts strategy plans for revised and new content; works with content strategists and authors to plan content formats & delivery, organization and content templates; advises on content writing and development to yield best online discovery
- Participates in planning and implementation of content delivery and updates for ClinicalKey, Expert Consult, and other platforms; guides and generates ideas for e-functionality and features that aid usability and optimize customer experience
- Verifies submitted manuscript adheres to vision, plan and budget, and meets needs of electronic and print formats
- Develops and communicates guidelines for writers regarding content and e-content enhancements, formats and extent, number of illustrations, and reference style; reviews all stages of writing to ensure that guidelines have been followed; monitors budget; works with writers to correct deviations from plan/vision
- Reviews and prepares content using authoring/content management tools for transmittal to operations or vendors
- Consults with operations and vendors as well as SMEs to create highest quality content for all end products; creates content maps to link text to assets and envisions and creates enhancements for use in various electronic formats
Requirements
- BA/BS in English, Project Management, e-Learning, or related areas
- 2+ years’ experience working on or supporting technology projects and/or developing content for print and e-book formats
- Thorough familiarity with requirements for content to move smoothly through publishing process internally or with vendors
- Demonstrated ability to independently manage e-development and assignments for online or e-book development projects
- Must have proven ability to work collaboratively with vendors and internal stakeholders
- High comfort level and experience with technology, including e-books, tablets, and online tools
- Experience managing writers/SMEs
- Experience in managing multiple, high-priority projects
- Familiarity with acceptable formats for digital text and art
- Facility with Word, Excel, and internet research
- Knowledge of e-devices and e-content workflows
- Basic level of understanding of EPUB, HTML5, and XML as they relate to e-book publishing process
Benefits
- country specific benefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Integrated Marketing Manager responsible for cross functional content strategy at T - Mobile. Collaborating with teams to enhance marketing strategies and performance across segments and channels.
Content Team Manager overseeing editorial and content operations within a high - volume team. Leading workflows, ensuring quality, and mentoring content specialists in a global environment.
Content Specialist at Mitti Labs, focusing on content strategy across multiple formats for climate sustainability. Collaborating with marketing and teams to drive impactful communication.
Content Marketing Expert creating articles, case studies, and implementing PR strategies for DATAGROUP in Germany. Collaborating with marketing teams and monitoring media trends.
Senior Manager, Content Marketing focusing on long - form content for academic leaders. Collaborating across teams to develop engaging and accurate narratives.
Editorial content Strategy Lead defining and managing brand content vision at Aroma - Zone. Ensuring editorial strategy aligns with performance and driving creative execution with a team.
Senior Manager, Content Marketing creating long - form content addressing audience challenges and collaborating with marketing teams. Researching and producing videos, articles, and white papers.
Operations Manager leading content accuracy, consistency, and delivery performance at LSEG. Driving modernization and upskilling in Funds Content operations.
Senior Web Content Designer driving web content strategy at Cirrus Logic. Transforming complex technologies into compelling, conversion - focused web experiences.