Content Team Manager overseeing editorial and content operations within a high - volume team. Leading workflows, ensuring quality, and mentoring content specialists in a global environment.
About the role
- MarCom Manager leading the end-to-end marketing communications strategy for BASF’s agricultural solutions. Collaborating with brand managers to drive demand across Corn, Soy, and Horticulture portfolios.
Responsibilities
- Lead the end-to-end marketing communications strategy for the Corn, Soy, Hort and P&SS portfolios.
- Partner with crop and brand managers to build integrated plans grounded in customer insights, segmentation, and lifecycle needs.
- Align agency expectations, timelines, and deliverables to support efficient marcom planning.
- Develop, coordinate, and execute marketing communications plans, ensuring alignment with business objectives, segmentation priorities, and budget.
- Serve as the primary liaison between BASF and the agency for Corn, Soy, Hort, P&SS portfolios, and cross‑crop campaigns.
- Provide clear direction, feedback, and approvals to stakeholders to ensure timely and relevant content.
- Collaborate with MarCom teammates to create a cohesive cross‑crop and brand customer journey.
- Manage an integrated campaign calendar to support prioritization and ensure coordinated execution.
- Advocate for the BASF brand, ensuring all content is aligned with brand standards and strategic positioning.
- Author and lead content strategy by defining themes, narratives, and guidelines that maintain quality, consistency, and a unified voice across portfolios and touchpoints.
- Use CRM data to support accurate targeting and personalization; champion GenAI tools and modern content practices.
- Collaborate across teams to translate insights into compelling content that supports customer journeys and drives measurable impact.
- Author the content best‑practice playbook while managing brand, crop, and cross‑crop budgets through accurate forecasting and monthly tracking.
Requirements
- A Bachelor’s degree in Marketing, Data Analytics, Communications, Agriculture or related field or equivalent experience (required).
- Minimum 8 years progressive experience in marketing, brand management, integrated campaign leadership or other commercial experience.
- Minimum 3 years’ experience in the agriculture industry, with an understanding of grower and retail customers in Canada (preferred).
- Content strategy or GenAI certifications (preferred).
- Experience with GenAI tools is considered an asset.
- Strong background in content strategy and storytelling.
- Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with an agency and multiple stakeholders.
- Skills in content strategy and editorial planning, messaging and narrative frameworks, website editing.
- Strong judgment, responsiveness, and brand stewardship.
- Knowledge of the crop protection and seed industry, farmer, retail customers and/or a strong aptitude to learn.
- Financial literacy to manage multiple budgets across various teams and functions, with monthly forecasting and tracking.
- Experience with CMS platforms (Magnolia preferred), GenAI marketing tools (preferred).
- Familiarity with Analytics platforms e.g. Piano, GA4, Adobe Analytics (preferred).
- Proficiency in Microsoft Office Suite (required).
Benefits
- Competitive health and insurance plans
- Robust retirement benefits with company-matching contributions
- Learning and development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Content Specialist at Mitti Labs, focusing on content strategy across multiple formats for climate sustainability. Collaborating with marketing and teams to drive impactful communication.
Content Marketing Expert creating articles, case studies, and implementing PR strategies for DATAGROUP in Germany. Collaborating with marketing teams and monitoring media trends.
Senior Manager, Content Marketing focusing on long - form content for academic leaders. Collaborating across teams to develop engaging and accurate narratives.
Editorial content Strategy Lead defining and managing brand content vision at Aroma - Zone. Ensuring editorial strategy aligns with performance and driving creative execution with a team.
Senior Manager, Content Marketing creating long - form content addressing audience challenges and collaborating with marketing teams. Researching and producing videos, articles, and white papers.
Operations Manager leading content accuracy, consistency, and delivery performance at LSEG. Driving modernization and upskilling in Funds Content operations.
Senior Web Content Designer driving web content strategy at Cirrus Logic. Transforming complex technologies into compelling, conversion - focused web experiences.
Senior Manager responsible for content strategy and execution at e.l.f. Beauty, amplifying brand voice across multiple platforms. Leading editorial efforts to position executives as thought leaders and drive engagement.
Associate Product Manager supporting API/MCP program at FactSet. Collaborating with product managers to optimize end - user experience and developing testing frameworks.