Content Lead creating branding strategies and producing content for a genetic testing company. Must collaborate with agencies and manage social media content while working hybrid.
About the role
- Content Strategist creating personalized digital experiences through compelling copy and AI tools for Vanguard. Collaborating cross-functionally to optimize content performance and align with engagement strategies.
Responsibilities
- Personalized content creation
- Develop and optimize content for emails, landing pages, and digital assets
- Ensure voice and tone are consistent across all content formats
- Create modular content blocks for dynamic personalization
- Develop content frameworks that support personalization at scale
- Map content to customer journeys, lifecycle stages, and audience segments
- Collaborate on content governance, taxonomy, and tagging strategies
- Partner with developers to build and test AI agents in Writer that support content creation, personalization, and deployment
- Design and refine prompts for generative AI tools to ensure high-quality output
- QA agent-generated content for tone, accuracy, and contextual relevance
- Provide training data and feedback loops to improve agent performance
- Work with engagement strategists and digital marketing managers to align content with journey logic and automation triggers
- Collaborate with UX, data, and engineering teams to integrate content into digital experiences
- Support experimentation and A/B testing to optimize content performance
Requirements
- 5-7 years related work experience
- Three years in information architecture, user experience, content strategy, content design, or similar preferred
- Undergraduate degree or equivalent combination of training and experience
- Experience working in a B2B environment preferred but not a requirement
- Familiarity with personalization tools like Adobe Target, Marketo, or similar tools
- Able to navigate GenAI tools and a deep understanding of prompting techniques to get to quality outputs
Benefits
- Hybrid work model with in-office presence on Tuesdays through Thursdays
- Option to work remotely on Mondays and Fridays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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