Hybrid Content Strategist

Posted last week

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About the role

  • Personalized content creation
  • Develop and optimize content for emails, landing pages, and digital assets
  • Ensure voice and tone are consistent across all content formats
  • Create modular content blocks for dynamic personalization
  • Develop content frameworks that support personalization at scale
  • Map content to customer journeys, lifecycle stages, and audience segments
  • Collaborate on content governance, taxonomy, and tagging strategies
  • Partner with developers to build and test AI agents in Writer that support content creation, personalization, and deployment
  • Design and refine prompts for generative AI tools to ensure high-quality output
  • QA agent-generated content for tone, accuracy, and contextual relevance
  • Provide training data and feedback loops to improve agent performance
  • Work with engagement strategists and digital marketing managers to align content with journey logic and automation triggers
  • Collaborate with UX, data, and engineering teams to integrate content into digital experiences
  • Support experimentation and A/B testing to optimize content performance

Requirements

  • 5-7 years related work experience
  • Three years in information architecture, user experience, content strategy, content design, or similar preferred
  • Undergraduate degree or equivalent combination of training and experience
  • Experience working in a B2B environment preferred but not a requirement
  • Familiarity with personalization tools like Adobe Target, Marketo, or similar tools
  • Able to navigate GenAI tools and a deep understanding of prompting techniques to get to quality outputs

Benefits

  • Hybrid work model with in-office presence on Tuesdays through Thursdays
  • Option to work remotely on Mondays and Fridays

Job title

Content Strategist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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